Every company referenced across LeanScale's field studies, delivery playbooks, customer stories and podcast — 341 in all, each with the evidence that names it.
Major video game publisher behind franchises including Call of Duty and Skylanders. John Linden was a studio h
The commercial platform for the med-tech industry, pairing a proprietary industry data set with software that
AI-first go-to-market company founded by Neel Kamal in 2024. It builds a 'synthetic buyer' — an LLM trained to
Software company and Knox's anchor tenant. Adobe Connect, Adobe Learning Manager, and a long tail of Adobe app
Cloud phone and communications platform, one of the companies where Justin Lee held a RevOps role before Super
US airline. Its guest-experiences leader, Jeannie Jones, became a formative enterprise relationship for Josh H
US grocery chain, used as the metaphor for centralized data science: individual stores see purchases, but the
E-commerce marketplace cited as the channel where even automobiles (Hyundai) are now sold, illustrating how mu
Junior-golf body Under Armour partnered with (alongside titling the Junior PGA Championship) to prove it was i
AI coding agent that began as part of Sourcegraph and was split off from the company. Aimee Menne describes Am
Enterprise customer-data platform (CDP) that unifies and activates customer data for marketing. Josh Heller sp
Consolidated go-to-market platform (branded Amplemarket) that merges a signals layer, contact and business dat
Digital analytics and product-intelligence platform.
Silicon Valley venture capital firm.
Venture capital firm and Coactive AI investor.
Frontier AI lab (maker of Claude). Cited as an example of an AI company experimenting with unconventional sell
Fractional VP of Sales and CRO firm with an outsourced sales arm, founded and run by Joey Gilkey, with an offi
Go-to-market sales-intelligence and engagement platform (Apollo.io). Named alongside ZoomInfo as a familiar 'w
Consumer-technology company.
Cyber asset-visibility and security company, named as one of Knox's 50+ FedRAMP customers.
Credit and financial-data fintech offering embeddable credit, identity, and financial-management products. Whe
AI video and voice platform (formerly Podcastle) serving both creators and developers — a chat-based AI video
Data-driven sales-management platform combining sales BI and coaching, acquired by Fullcast. Pete uses it as h
AI-native CRM designed to be the most flexible, scalable, and easy-to-use system on the market. Attio connects
Amazon Web Services, the dominant cloud infrastructure provider.
Digital news outlet known for sharp, concise business and tech journalism. Cited as one of the editorial outle
Global multi-stage venture capital firm. Referenced as a demo-data example while walking through Flowlie's fit
Minnesota public university where Gary Frazier first fell in love with marketing in a 1973 course and earned h
Venture capital firm and an investor in Coactive AI alongside a16z.
Creative-first, CGI-powered ad tech platform called 'the Pixar of digital advertising,' spanning mobile and 3D
Data security, privacy, and governance company, named as one of Knox's 50+ FedRAMP customers.
Former smartphone leader used as the consumer-insight counterexample: it reasoned a phone didn't need a camera
The world's largest asset manager, cited as the archetype of major financial institutions now accepting stakin
Seattle-based managed OpenStack private-cloud provider, acquired by IBM in 2015. Mark van Oppen, now CRO of Se
R&D tax-credit automation and non-dilutive innovation-funding platform co-founded by Lloyed Lobo. Where Anthon
Revenue-intelligence and forecasting platform founded by Neel Kamal that analyzes revenue signals to help go-t
Strategy-consulting firm, later renamed Strategy& following its acquisition by PwC. Joshua Trott worked in its
Global management-consulting firm where Pratz began her career and learned hypothesis-driven problem solving.
Enterprise content management and file-sharing company, Dropbox's enterprise competitor. Jerry's 'wrong cycle'
Customer engagement platform where Sarah Madden was employee #64, starting as a BDR. The all-hands waterfall c
Corporate spend-management and financial-operations platform (cards, expenses, banking) for startups and enter
Video advertising platform and ad network (acquired by Yahoo in 2014). Where Michael Kiernan got into ad tech
Luke's third culture example: $22 an hour to clean a bathroom, and the clean bathrooms are why people come bac
Business and financial news publication. Named as a source of the editorial talent HubSpot hires into its medi
Luxury automaker praised by Frazier for targeting younger consumers after finding the average age of its loyal
Sales performance and incentive-compensation software (Callidus Software / CallidusCloud). Jerry went through
The publishing arm of the University of Cambridge; publisher of Gary Frazier's forthcoming Sales Force Managem
US casual-dining Italian restaurant chain where Anthony Enrico worked for six years as a teenager (busing, hos
An equity-management and cap-table platform for startups, investors, and employees, spanning ownership, fundra
Process-mining and process-intelligence company, named (transcribed as 'Salonis') among Knox's FedRAMP custome
Advisory firm where Ryan Kuehl is managing partner, helping founders of emerging brands ($2M–$50M revenue) in
Publicly traded education-technology company that acquired Thinkful in 2019 (transcribed as 'Chag'). Dan notes
Luke notes the scripted 'Chick-fil-A way' can feel drilled, but argues that they and In-N-Out do the best they
Scott Brinker's marketing-technology publication, best known for its annual Marketing Technology Landscape map
Family entertainment and arcade chain (formerly Showbiz Pizza) where John Linden's father was head of engineer
All-in-one platform where creators and brands build communities, courses and digital businesses, co-founded by
Virtual/online learning platform (class.com) where Irina Denisenko was co-founder and COO. Achieving FedRAMP t
Reddit opportunity inbox co-founded by Shawn Tenam and Lila Rest. Surfaces the threads where a company's buyer
High-performance columnar analytics database company, named as one of Knox's 50+ FedRAMP customers.
Vancouver/Burnaby-based legal practice-management software that crossed the $500M ARR mark.
Multimodal content-understanding platform that ingests image and video data at scale and turns it into structu
One of ~30 accredited third-party assessment organizations (3PAOs) for FedRAMP, named alongside Schellman as t
' — to show how a broad problem decomposes into price and volume and then into testable hypotheses.
Cryptocurrency exchange cited as the platform that made buying and holding crypto safe and accessible to mains
Customer-signal and community-intelligence platform that unifies buying signals across channels. Where Kevin W
Student-loan refinancing fintech where Leigh Gross previously led sales, including a shift toward targeting em
Go-to-market AI platform for automating sales and marketing workflows. Cited as a strong example of second-gen
Cybersecurity company cited (with Kaspersky and McAfee) as a source of research on breach-to-exploit time — th
An employee-experience platform for engagement surveys, performance management, and people analytics.
AI-native code editor (built by Anysphere), cited by Anthony as an example of a lean, small-team company reach
Seed-stage observability startup competing head-to-head with Datadog, founded by Mirko Novakovic (who previous
Cloud monitoring and observability platform for infrastructure, applications, and logs. An SVP of go-to-market
AI-native agentic go-to-market stack with customer memory, governance and permissioning, founded by Christophe
Global payroll and HR platform used as Alex's cleanest narrow-ICP example: it got its start serving tech compa
Expert network co-founded by Yishi Zuo and three MIT classmates while at MIT Sloan. It reached seven figures i
Voice AI company whose speech-to-text, text-to-speech and voice agent APIs are used by more than 200,000 devel
Enterprise technology company that acquired EMC; part of Jimmy's formative 13 years close to revenue.
Global professional-services and consulting firm. Deloitte also surfaced as a technology-consulting partner in
Governance, risk and compliance software company where Noah Marks led go-to-market operations.
E-signature and document-workflow software (an Accusoft product).
E-signature and agreement-management SaaS company. Mario Paganini's early full-time product-marketing role sat
Cloud business-intelligence and data-experience platform. Pete Shelton's previous organization and his referen
Cross-device identity and advertising-technology company where Alex Shartsis was employee number five, helping
File collaboration and cloud storage company with one of the earliest and best product-led-growth motions. Jer
Revenue intelligence platform that plugs into email, calendar, and phone systems to automatically fix dirty CR
Vertical software provider for SMB and mid-market companies, where Noah Marks is SVP of Customer Success & Ope
Deep-tech security company building a lightweight hypervisor that sits above the Linux kernel to provide stron
Video game publisher of Madden NFL, the four-decade incumbent American-football franchise that Mythical's NFL
Fraud-prevention and risk-scoring company (later acquired by LexisNexis Risk Solutions). Jimmy was hire #28 at
Enterprise storage and infrastructure company (later acquired by Dell). Where Jimmy recruited himself in from
B2B rebate management and deal-management platform. Jerry Brooner served as president of global field operatio
Conversational AI for banks, lenders and financial-services enterprises, running millions of customer calls a
Maker of Fortnite and operator of the Epic Games Store — the first storefront to host a Mythical Games player-
Global consumer credit-reporting and data-analytics company; named alongside LexisNexis as an anchor instituti
AI-native commerce platform selling to e-commerce companies, where Sarah Madden leads RevOps. Runs a deliberat
AI-driven talent-acquisition platform that matches candidates on proprietary '3D data' — going beyond the resu
A 'fundraising operation system' for startup founders — explicitly not a marketplace or broker. Flowlie combin
An American mass-media and broadcasting company spanning television networks, sports, and news.
The revenue operations platform for territory planning, quota management, and commissions — an execution layer
Online donation platform for nonprofits. In episode 115, Hassan Irshad, its former head of RevOps, describes i
Software review marketplace.
Technology research and advisory firm.
Canadian fleet-telematics and GPS-tracking company Rubicon historically used to instrument city vehicles; one
Customer identity and access management (CIAM) SaaS company, later acquired by SAP and folded into SAP Custome
DevSecOps software platform. Michael Preuss built a growth-marketing team here supporting inbound marketing an
Enterprise AI work assistant and search platform. Jimmy helped Glean make the jump from startup-mode operation
Expert network connecting subject-matter experts to financial institutions, consulting firms, and other client
Employee-engagement and people-success (HR) platform founded by Jim Barnett's team and acquired by LinkedIn (n
Telemedicine devices and software company. Where host Anthony Enrico began his own career as a product trainer
Global investment bank.
Dr.
Dominant search engine and paid-search/advertising platform. Cited alongside Meta as the paid channel whose ri
Vertical SaaS platform for the metal-recycling / scrapyard industry, modernizing operations for a sector long
AI-powered growth services company working on content, SEO and AEO. Andy Guttormsen names it as his favourite
Private community of roughly 150 senior go-to-market operators, co-founded by Noah Marks and Andy Mowat. Began
AI go-to-market platform founded by Robert Moseley that continuously captures every call, email, and touchpoin
Early-stage venture fund and network built around go-to-market operators and leaders. Tessa Whittaker is a GTM
The media brand of GTM Fund, publishing go-to-market insights, newsletters, and podcasts to make revenue and s
Body camera company where Luke Hoffmeister runs revenue operations and sales training. (No verified public web
Generative-AI platform built for legal and professional-services work. Named as one of the early-stage compani
An electronic health record (EHR) and practice-management platform for healthcare and wellness providers; Jame
E-signature and document-workflow platform (acquired by Dropbox and later rebranded Dropbox Sign); one of the
Kubernetes-focused startup co-founded in 2016 by Joe Beda and Craig McLuckie, two of the creators of Kubernete
The Houston-Galveston Area Council's cooperative purchasing program (HGACBuy), a Sourcewell competitor concent
Virtual events and video platform (later acquired by RingCentral). Cited as the lower-revenue-per-FTE contrast
CRM and marketing/sales/service software platform. Coined 'inbound marketing' and, per Jonathan Hunt, is now r
Platform and community hub for sharing open machine-learning models and datasets. Lila Rest published his quan
Automaker referenced as a sign of the changing sales landscape — selling automobiles on Amazon — as buyers sel
Global enterprise-technology company. Where Alex Wakefield did global supply-chain and logistics operations ea
PreK–12 digital curriculum and learning company. Cheyenne Griffith worked there as a customer success manager
Partnership management and automation platform (formerly Impact Radius). Mike Head joined pre-revenue as emplo
Used by Anthony as one of two fast-food chains that pay well above market for the role, with the difference vi
Public research university whose Kelley School of Business ran the DBA program from which Gary Frazier earned
A ~40-year-old wireless-sensor and commercial-security company, part of Roper Technologies, transitioning from
Global software-focused venture capital and private-equity firm. Cited alongside Radian Capital as an example
Atlanta-based customer, partner, and employee education (learning management) platform. Stephanie Ucko's curre
Supply-chain and retail planning software company (now Blue Yonder). Alex Wakefield led a commercial team here
Recruitment-marketing and talent-acquisition software startup where Robert Moseley began his career as a softw
Global financial-services and banking firm. Referenced as the multimillion-dollar customer Anthony Enrico clos
One of the world's largest real estate franchises. Chris Heller rose from top-producing agent to CEO of Keller
Fintech and buy-now-pay-later company cited as the archetype of building your own tools at scale — it reported
A FedRAMP managed cloud that lets modern SaaS companies inherit an existing federal authorization boundary and
The monetization layer for AI applications — the company the market calls 'AdSense for AI.' Co-founded by Mike
Cloud-based software-testing and orchestration platform for cross-browser and cross-device testing of web and
Feature-management and experimentation platform doing a couple hundred million dollars in ARR. Its founder-CEO
The fractional RevOps and GTM operations firm behind The LeanScale Podcast, building revenue infrastructure fo
US fintech and digital marketplace bank; one of the high-growth tech companies where Maranda Dziekonski helped
AI-native procurement platform. Jerry Brooner was CRO and drove 4X ARR growth.
Data and risk-analytics company that acquired Emailage. Anthony cites its day-one integration machine — reassi
An AI-native sourcing and procurement platform aiming to modernize procurement processes and supply chain mana
A live-video streaming company where James Kase held early customer service and sales roles and first sampled
Supply-chain and warehouse-management solutions company. Alex Wakefield served as Chief Commercial Officer, bu
Luxury fashion house, used as the recurring metaphor for craft, care, and trust in non-transactional selling:
AI app-building platform cited alongside Cursor as a lean startup reaching unicorn scale with a handful of peo
National mortgage and homeownership company (referenced as the 'national mortgage company' acquirer of OJO Lab
Compliance-and-deliverability platform that builds guardrails for AI-native go-to-market teams. It isolates se
Athletic apparel company. Michael Preuss built a product-design team for its e-commerce business and led the i
Predictive sales-enablement platform. Luster diagnoses rep proficiency at the atomic skill level from real cus
Montreal research university where Pratz earned her finance degree before entering consulting.
Advertising and media publisher that also runs a large slate of verticalized industry events (including a phar
Homeownership and real-estate services arm tied to a top US mortgage lender (loanDepot's mello brand). Chris H
Owner of Facebook and Instagram and a dominant paid-social advertising platform. Cited as a paid-media benchma
Digital product-design agency. Michael Preuss worked with MetaLab while leading an internal e-commerce project
Operator of Outlook and Microsoft 365 email. Cited repeatedly alongside Google as aggressively tightening spam
Online training and learning-management (LMS) company. Where Adrian Diaz was first a CSM and a Gainsight admin
Frontier AI lab that has raised billions of dollars, cited as an example of implementing AI solutions inside h
Massachusetts Institute of Technology; research university cited as the source of the stat that ~95% of AI dep
Revenue-management software for life sciences and high-tech companies. Alex Wakefield ran the Americas busines
Newsletter-native business-media company known for entertaining, accessible business content. Cited as a model
AI platform for IT and employee support that automates the resolution of help-desk tickets. Robert Moseley was
All-in-one platform that helps medical professionals launch, grow, run, and stay compliant with their own med
Popular business-and-ideas podcast (hosts Sam Parr and Shaan Puri) with a large weekly audience, part of HubSp
Early social-networking site whose customizable profiles taught a generation basic HTML. Referenced as where T
Game studio and Web3 infrastructure company building player-owned economies, where players truly own and trade
American professional football league; a conservative marquee brand that licensed Mythical Games to build NFL
140-year-old global commerce-technology company (point-of-sale and self-service) operating across 80+ countrie
Web deployment platform. Used as the deploy-button analogy for pushing agent skills into personal harnesses; C
Observability platform for engineering and operations teams; runs a consumption-based revenue model. Jimmy O'H
A National Hockey League franchise; one of the professional sports organizations James Kase worked with early
A Major League Baseball franchise; one of the professional sports organizations James Kase spent time with bef
A Major League Baseball franchise; one of the professional sports organizations James Kase worked with early i
The neighborhood network connecting more than 110 million verified neighbors across 350,000 neighborhoods (abo
Augmented-reality gaming company known for Pokémon Go; acquired John Linden's mobile game studio.
Global athletic brand used as the cautionary example in golf: despite signing the greatest players ever (Tiger
Where Coactive co-founder Will earned a PhD in neuromorphic computing; he and Cody Coleman met as undergraduat
Connected workspace app for notes, docs, wikis, and project management.
Sustainability and ESG data-management and reporting software company where Justin St. Louis Wood leads new in
Enterprise hybrid-cloud and hyperconverged-infrastructure company, cited as the kind of large 'behemoth' that
GPU and accelerated-computing company, named among the roughly 100 engineers who now contribute to MLPerf, the
Copenhagen-based go-to-market data platform built on vector search. Ocean pioneered company 'lookalikes' — vec
AI go-to-market messaging platform (founded by Julian and Zach) that aligns the right message with the right p
Real estate technology company building a consumer homeownership platform. Chris Heller served as President; t
Identity and access management company. Prakash Raina led business technology there before founding Subskribe,
Digital-ordering and commerce platform for restaurants, headquartered at One World Trade Center in New York (N
Frontier AI lab. Cited alongside Anthropic as experimenting with radically different, variable-pay-free seller
Real-estate / iBuying company where Alex Shartsis spent time. His stage-appropriate proof point: despite the '
Enterprise software and database company that acquired Siebel Systems, where Jerry worked.
AI-first customer support platform for B2B companies, built with the account as the centerpiece rather than th
EDI and B2B data-integration platform for trading partners. Cited as another brand project Mario Paganini led
Personal financial-management and wellness app that brings a user's accounts, investments, budget, net worth,
AI-native prospecting platform (outbond.ai) founded by Christian Peverelli, dubbed 'the Lovable for prospectin
Dental-AI company applying artificial intelligence to dental imaging and clinical decision-making for dentists
All-in-one marketing, website, and online-ordering platform for local restaurants.
All-in-one growth and marketing platform for independent restaurants (website, online ordering, marketing auto
One of the largest institutional staking-infrastructure providers, managing over $10 billion in staked assets
Data analytics and software company where the forward deployed engineer role originated. Sourcegraph's co-foun
Builds AI workforce automation and agents for the ~$12 trillion logistics/freight industry, charging on 'succe
Cybersecurity company.
Partner management platform and partner ecosystem for B2B software. Anthony references its CRO, Mike Head, and
Partner-ecosystem platform billed as the world's largest B2B partner network, with the mission to 'change the
Climate-action platform that helps companies navigate carbon markets — sourcing, evaluating, and purchasing ca
Global membership community for high-growth GTM and revenue leaders. Tessa Whittaker is a Pavilion Miami Co-Ch
Connected-fitness company cited as the archetype of a results-oriented 'shot up, shot back down' business — it
AI platform for sales performance that unifies siloed go-to-market data (CRM, conversation intelligence, enabl
AI-driven dynamic-pricing company Alex Shartsis founded in 2013, raising $6.5M in venture funding. Alex cites
Munich-based HR-software company and one of Europe's biggest unicorns, providing an all-in-one HR platform for
Homeownership technology and business-services platform for real estate teams. Chris Heller is its first-ever
Location-based ad-measurement and attribution company (later part of Foursquare) that ties ad exposure to real
An ETL and reverse-ETL platform built specifically for RevOps and data professionals. Polytomic moves product,
Daily product-launch discovery platform.
Sports-health company behind the Q-Collar, an FDA-cleared device worn around the neck that helps protect athle
A go-to-market analytics platform built specifically for RevOps 2.0. It assembles a company's GTM stats within
Experience management platform, acquired by SAP for $8B and subsequently taken public.
Digital analytics platform where Bryce Winkelman was Chief Strategy Officer and revenue tripled from $35M to $
Growth-equity firm focused on B2B software, and a close partner of LeanScale (referred to in the transcript as
Website-visitor identification tool that resolves anonymous inbound traffic to people and companies. Cited as
Major US online real estate listings and search portal, named alongside Zillow as the comparison for the real-
Commercial real-estate data platform where Justin Lee worked in RevOps. He references its acquisition by Altus
Reputation-experience-management software company. Andrew Geisse led North America sales here before Pallet —
Cross-channel marketing-automation platform (Oracle Responsys) acquired by Oracle. Where Josh Heller broke int
Website-visitor identification and email/marketing company. Referenced via its founder's story that he 'scaled
Low-code platform for building internal tools and apps on top of a company's data and APIs. Where Kevin White
iPad-based point-of-sale and online-ordering platform for restaurants and other verticals. Stephanie Ucko's fi
A community for revenue-operations professionals. Anthony Enrico references its London event, where the centra
Workforce-management platform. Cited as the company where COO Ian McInnis originated the 'micro-interested' co
Online recording and production platform for podcasts and video (riverside.fm).
A private research university in Rochester, New York; James Kase earned a bachelor's degree in new-media publi
Diversified technology holding company with a portfolio of 27–28 operating companies (including Inovonics). En
Waste, recycling, and sustainability technology company that raised roughly $250M and built a sizable technolo
GPU cloud platform for AI/ML workloads. Cited as a Scrunch customer whose AEO implementation correlated with p
Connected-operations and fleet-telematics platform. Initially a competitor that beat Rubicon for the City of A
Flash-storage and memory company. Where Mario Paganini got his start in product marketing (marketing flash dri
Enterprise software giant. Jerry spent roughly a decade running large enterprise deals here and later used it
One of the two largest accredited FedRAMP third-party assessment organizations (3PAOs), named alongside Coalfi
Strategic sourcing and procurement platform. Jerry Brooner was the founding CRO (roughly employee 52) and buil
An AI-first customer-journey / AEO platform that integrates at your CDN (Cloudflare, Vercel, Akamai, WordPress
Identity and access management company, led on revenue by CRO Mark van Oppen, now focused on agentic identity
Talent search and recruiting platform where Bryce Winkelman was Chief Business and Revenue Officer.
Customer Data Platform (CDP) that unifies customer data across tools, later acquired by Twilio. Where Kevin Wh
Game studio John Linden led as president before founding Mythical Games; acquired by Niantic.
One of the best-known venture capital firms. Used as the counter-example for why a sales CRM fails at fundrais
Enterprise workflow and ITSM platform, cited as the company Anthropic hired its CMO from — evidence that front
Consumer products company known for its Shark and Ninja brands and an influencer-driven, user-base-leveraging
Enterprise document- and data-security SaaS company.
Commerce platform whose CEO Tobi Lütke ('Toby from Shopify') published an internal memo on AI-first expectatio
com or via Google to price-shop and earn credit-card points — the consumer-behavior gap AI ads must cross.
Pioneering CRM company acquired by Oracle. Jerry was there through the Oracle acquisition; its legacy CRM also
German industrial and technology conglomerate. Early in his finance career, Josh Heller convinced his rotation
Conversational-AI company co-founded by Bret Taylor and Clay Bavor, building reasoning AI agents for customer
The startup- and venture-focused bank whose 2023 collapse briefly locked up depositors' funds. Anthony banked
Major book publisher. Publishing HubSpot's book 'Loop Marketing' (September 22), available for pre-order at lo
An email platform, bootstrapped by founder Alex Shartsis, that combines software simplicity with a done-for-yo
Enterprise messaging platform, cited as the company Anthropic hired its CRO from — part of Jerry's argument th
Cloud data platform and the canonical consumption-revenue business — a company 'born into' usage-based pricing
Code intelligence platform for large engineering organizations, founded by two former Palantir forward deploye
Minnesota-based cooperative purchasing organization that lets public agencies buy from pre-competed contracts
A multimodal AI platform that trains a single model on a company's own data and engages its buyers in real tim
Global academic publisher; publisher of Gary Frazier's book 'Marketing and Channel Management for Low Brand Eq
Where Coactive CEO Cody Coleman earned his computer-science PhD under Databricks founder Matei Zaharia — repor
Entrepreneurship media brand reaching pre-seed and Series A founders, acquired by HubSpot. HubSpot co-built an
Cloud supply-chain and logistics company. Referenced (transcribed as 'Stored') as a brand project Mario Pagani
Independent brand and digital design studio (associated with Patrick and Aaron Clay). Mario Paganini's go-to c
Unified quote-to-revenue platform that combines CPQ, billing/AR, and ASC 606 revenue recognition in one system
Enterprise platform for building production-grade internal applications with AI. Series A, roughly 40–50 peopl
Public-transit data and analytics platform that powers behind-the-scenes analytics to optimize transit as well
Travel technology company selling B2B and B2B2C white-label software. Aimee Menne worked there in solution arc
Banking-as-a-service platform that gives fintechs the technology to launch embedded banking and card products
Analytics and business-intelligence platform, a Salesforce company. Tessa Whittaker was Senior Director of Str
Conversational video AI company building PALs — Personified Application Layers, or interactive AI humans that
Online course and coaching platform where Andy Guttormsen was employee #7 and VP of Growth & Marketing, scalin
Global startup accelerator network. Named alongside Y Combinator as an accelerator whose batch data powers Flo
Electric-vehicle and autonomy company. Coactive's head of engineering built early infrastructure for the compu
Subscription tech-business publication known for deep reporting. Cited among the non-traditional media backgro
Global news publisher and digital-advertising property; a publisher stop in Gabby Stoller's full-ad-stack care
Satirical news publication. Cited as an example of hiring for sharp, funny, irreverent editorial voice and cra
Sales consulting and training firm focused on sales strategy, methodology, and enablement for B2B revenue team
Venture capital firm focused on data, AI, and infrastructure startups. Backed Koah's $20M+ raise to build the
Peter Thiel's fellowship that pays a small cohort of young people each year to leave college and build compani
Online education company Dan Friedman co-founded, built around one-on-one mentorship to help adults learn tech
Phone intent intelligence platform, founded by Joey Gilkey, that predicts which prospects will answer before a
Startup community, conference, and podcast co-founded by Lloyed Lobo, built on a give-first, community-led-gro
Business travel management platform, cited (alongside Oracle) as one of the enterprises whose RevOps leaders L
Demand-side platform (DSP) for programmatic advertising (later rolled into Amobee, now part of Nexxen). Michae
Cloud communications (CPaaS) company and a pioneer of usage-based pricing that iterated on the model for years
Social platform where Mike Choi worked (under Elon Musk) after Apple and before founding Koah. Also his ongoin
Form and survey platform with roughly 140,000 customers, evolving into a full workflow platform — extending fr
Online learning marketplace, part of Noah Marks's decade of go-to-market operations roles.
Enterprise automation and RPA (robotic process automation) platform. Cited as the archetype account-based-mark
Athletic apparel and sporting-goods brand founded by Kevin Plank. Ryan Kuehl spent roughly a decade here, buil
AI-native go-to-market platform backed by Battery Ventures and the OpenAI Startup Fund. Hassan Irshad is Head
Public research university where John Linden studied before dropping out as a sophomore at nineteen to run his
Public university where Ryan Kuehl was an all-conference defensive lineman and a finance/marketing undergradua
Growth equity firm investing in B2B software companies. Led TitanX's $27 million Series A in January 2026. Joe
A workplace platform that helps companies orchestrate hybrid work — giving employees access to a network of fl
Global freelancing marketplace. Where Steve sourced a Salesforce admin/developer on demand — his example of bu
The business school of the University of Southern California, where Gary Frazier led the Department of Marketi
AI-native LinkedIn outbound platform — an 'AI SDR for LinkedIn' that finds high-intent leads, researches each
A growth-planning and revenue-planning platform for B2B SaaS companies that turns the annual plan into a livin
Mobile advertising and ad-tech company where Gabby Stoller worked earlier in her career; roughly six former Ve
A video hosting, sharing, and streaming platform that acquired Livestream, the company where James Kase began
California-based technology firm that helps founders and companies hire pre-vetted, remote-first software deve
Programmatic digital-out-of-home (DOOH) advertising platform. Gabby Stoller calls it the 'massive digital out
Virtualization and cloud-infrastructure company. Referenced as the product Alex Brower's dev-tech employer sol
Verticalized-AI company for the mining and mineral-exploration industry. Its DORA platform delivers AI-assiste
Digital adoption platform, one of the companies where Noah Marks built the go-to-market engine.
The number-one Fortune company, whose retail media network Walmart Connect is one of the largest in the indust
Autonomous (self-driving) vehicle company. Mica rides Waymos in San Francisco and Anthony in Phoenix.
Christian Peverelli's previous company, which taught non-technical people to build products with no-code tools
Estate-planning and wealth-management technology platform serving financial advisors and wealth-management fir
A network and platform that connects VP- and C-level go-to-market leaders (RevOps, sales, marketing, CS) with
Revenue architecture consultancy that pioneered the Bowtie model for the recurring-revenue customer lifecycle.
Native-AI HR company building what it calls the world's first AI HR generalist; its product, Harper, automates
A community for revenue and sales operations professionals to share knowledge and solve common problems; cited
Enterprise HCM and financials cloud. Acquired Scout RFP to add sourcing/procurement to its financials suite —
Energy-sector platform that began as a labor marketplace for oil-field workers and was transformed into an ent
Enterprise generative-AI platform co-founded and led by May Habib.
Startup accelerator whose co-founder matching platform is where Mustafa Saeed met his Luella co-founder.
Internet and digital-advertising company; part of Michael Kiernan's ad-tech and bizops career (BrightRoll, whe
Russian internet and technology company often described as the country's combined Google, Uber, Amazon, and Sp
Cloud computing platform from Russian technology company Yandex, frequently described as 'Russia's version of
Leading US online real estate marketplace and search portal, referenced as the point of comparison for the sea
Video-communications platform used to illustrate results vs. process: a mediocre sales rep could 10x quota rig
Go-to-market intelligence and sales-data platform. Tessa Whittaker was VP of Revenue Operations here, running
Subscription management and billing platform. Two of Subskribe's co-founders came from Zuora — one from engine