Video-communications platform used to illustrate results vs. process: a mediocre sales rep could 10x quota right before the pandemic simply because the whole world suddenly needed video conferencing — a result driven by external tailwinds, not process.
www.zoom.com ↗Original research touching Zoom. Each study states its sample and method.
How LeanScale runs delivery where Zoom is involved.
Jack Jackson on building and sustaining culture through hyper-growth — what holds as headcount compounds, what breaks first, and how operating norms h…
Anthony Enrio, a RevOps leader turned founder, on Go-to-Market strategy in the AI era: how the role of RevOps is changing as AI absorbs execution work…
Theo Pavlich on RevOps talent and hiring philosophy: what to look for in a fast-growing Go-to-Market environment, how to sequence the first hires, and…
Neel Kamal walks through Adam X, covering what the platform does for Go-to-Market teams and where it fits alongside the systems already in the stack.
Mica Oliveira walks through Amplemarket, covering the platform's capabilities across prospecting, enrichment and outbound sequencing, and the use case…
Zev Lebowitz walks through Attio and its data-model-first approach to CRM, where objects and relationships are shaped to the business rather than adap…
Adam Roberts walks through the Ebsta platform, covering revenue intelligence, pipeline health scoring and the benchmark data behind its forecasting si…
Mustafa Saeed, co-founder and CEO of Luella, walks through the platform and argues for why AI agents in a revenue motion need explicit guardrails rath…
Christina Brady walks through Luster and its approach to AI-driven sales simulation — practising against realistic buyer scenarios before live calls —…
Tony Tom, founder and CEO of Orca, walks through how the platform applies AI to Go-to-Market work and where it fits in the existing stack.
Prakash Raina, founder and CEO of Subskribe, walks through the platform's approach to CPQ, billing and revenue recognition as one system rather than t…
Real engagements involving Zoom.