Episodes

Every episode, fully structured.

Each one is an executive summary, a set of frameworks, the best quotes, extracted entities, and a searchable transcript.

All episodes

Ep. 121

The Demand Engine Never Existed

Jason Tatum on inheriting a 12-year-old product with real product-market fit and no acquisition motion underneath it, the empty-calendar test, describing yourself in your customers' language, and getting an impossible list done bird by bird

September 18, 2026 · 00:49:27 · 37 min read
Ep. 120

AI Made Outreach Worthless. Events Are What's Left

Alex Reynolds on the $10 million booth with thirty reps on their phones, why 3x event ROI is a terrible bar, badge scans as a vanity metric, half of all tickets selling in the last two weeks, and proof of humanity in the age of AI avatars

September 17, 2026 · 00:49:59 · 43 min read
Ep. 119

The Agent Was Never the Hard Part

Kushal Sharma on the data layer underneath AI — what a semantic layer actually is, what a context graph actually does, when a vector database is worth buying, and why almost none of it is an LLM

September 16, 2026 · 01:07:31 · 62 min read
Ep. 118

Convert Your Entire CRM to Apex

Steve Dinner on why the two-week sprint is finished, the three tracks and two gates replacing it, the 29:1 RevOps ratio he had to right-size, and why an LLM should manage your CRM like a code base

September 15, 2026 · 00:53:13 · 41 min read
Ep. 117

You Can't Get Promoted Until You Replace Yourself

Cole Gillespie on writing the recipe for a sales rep, turning "responsive" into a three-hour SLA, the four things every person should expect off the elevator, and why the leader who has to be asked for the raise already lost

September 14, 2026 · 01:13:28 · 64 min read
Ep. 116

Balance Is the Wrong Goal: Fixing Burnout in RevOps

Joe Mosely on the day the grind broke, the three tactics that stuck, why RevOps people fail by over-indexing on the wrong things, and running ad hoc and roadmap work as two streams

September 11, 2026 · 00:34:55 · 26 min read
Ep. 115

What RevOps Should Look Like at Every Stage

Hassan Irshad on the RevOps build order from Series A to post-IPO, compensation without contracts, and why AI makes the context layer RevOps owns more valuable than ever

September 10, 2026 · 01:10:23 · 54 min read
Ep. 114

Outbound Isn't Dying. Yours Is.

Joey Gilkey on the reach rate almost nobody measures, the four pillars of outbound, an SDR who isn't allowed to book meetings, and why AI belongs in the back of the house

September 9, 2026 · 01:07:29 · 68 min read
Ep. 113

Forward Deployed Engineers Are Just Professional Services

Aimee Menne on the two-question FDE test, knowing when customers are pulling you into services, the maturity curve from first hire to P&L, and how Sourcegraph packages implementation, hours and outcomes

September 8, 2026 · 00:50:51 · 41 min read
Ep. 112

Why Enablement Fails Before It Starts

Cheyenne Griffith on the three conditions a company has to meet before enablement can work, why the SKO launch is the smallest part of the job, and why maintenance is the AI problem that keeps her up at night

September 7, 2026 · 00:50:54 · 42 min read
Ep. 111

Your AI Agents Have God Mode (And Nobody Vetted Them)

SecureAuth CRO Mark van Oppen on the three ways agents cause incidents, continuous authority, turning the CISO into the department of yes, the spam cannon on every desk, and building pipeline on trust

September 4, 2026 · 00:49:59 · 38 min read
Ep. 110

Why You Can't Automate Reddit

Clearbox co-founders Shawn Tenam and Lila Rest on why Reddit rewards the human effort automation can't fake, how to earn your way past the karma gate, and the cost engineering behind a $75-a-month product

September 3, 2026 · 01:03:44 · 57 min read
Ep. 109

The Churn Nobody Tracks: Why Your Best People Leave Before They Quit

Luke Hoffmeister on internal attrition, why 20% is life-changing to them and a rounding error to you, and culture as follow-through rather than snacks

September 2, 2026 · 00:49:39 · 46 min read
Ep. 108

He Built a $60K CPQ Inside HubSpot in 2 Days

Derek Mogar on quote-to-cash in the AI era: the four-step build, the guardrails, and why trust in the data is where most projects fall short

September 1, 2026 · 00:59:27 · 52 min read
Ep. 107

Why Circle's Co-Founder Ran 1,500 Sales Demos Before Hiring a Single Rep

Andy Guttormsen on demos as a product and brand engine, hiring the leader before the reps, and why Circle renamed RevOps the internal AI team

August 31, 2026 · 00:54:11 · 45 min read
Ep. 106

How She Runs All of RevOps From the Terminal

Sarah Madden (Smadds) on the three buckets every skill falls into, the rule of three, and the infrastructure discipline underneath it

August 28, 2026 · 01:13:40 · 79 min read
Ep. 105

You Built a Brilliant AI Agent — Now Get 300 People to Use It

Day AI's Christopher O'Donnell on the folder every RevOps team is quietly building, and why multiplayer mode barely works

August 27, 2026 · 01:11:04 · 57 min read
Ep. 104

The State of the GTM Stack: What 50+ B2B Companies Actually Run

Anthony Enrico on a field study read from live systems rather than a survey — and why your headcount picks your CRM

August 26, 2026 · 00:09:41 · 8 min read
Ep. 103

Why Your Reps Should Never Open the CRM Again

Justin Lee on building GTM on a headless Salesforce, the empathy an SDR seat teaches, and the messy mechanics of consumption pricing

August 25, 2026 · 01:02:29 · 55 min read
Ep. 102

I Don't Want Your Product. I Want Your Expertise.

GTM Council co-founder Noah Marks on why software is becoming a services industry, and how to become the pipeline czar at your company

August 24, 2026 · 00:59:39 · 55 min read
Ep. 101

Why You Can't Sell Your Way Into PLG

Typeform CRO Bryce Winkelman on running self-serve and enterprise at once, fighting for brand budget, and the industry-expert hire most teams miss

August 20, 2026 · 00:51:17 · 53 min read
Ep. 100

AI Ops: How We Run RevOps for 30 SaaS Companies at Once

LeanScale CTO Jake Toepel opens the hood on the agent fleet behind a whole portfolio — and why one company's messy definitions become thirty boards' worth of wrong answers

August 19, 2026 · 00:07:38 · 6 min read
Ep. 99

Why Deflection Is the Wrong Way to Measure AI

Dvir Ginzburg of Encore AI on the metric that tanks revenue, why 'acts human' is the real moat, and the customer who lied to an AI agent

August 13, 2026 · 00:40:08 · 28 min read
Ep. 98

AI-Native GTM: 3 Agent Plays and the Layer That Makes Them True

LeanScale CTO Jake Toepel runs an agent through ICP, messaging and pipeline diagnosis — then shows why it breaks on your own CRM

August 12, 2026 · 00:07:24 · 6 min read
Ep. 97

Stop Making Decisions, Start Making Bets

Yishi Zuo of Tavus on poker, expected value, and why the right go-to-market call can still lose

August 10, 2026 · 00:42:24 · 43 min read
Ep. 96

After the Series A: The Capital Clock

Anthony Enrico on the 12-month window between your Series A and the go-to-market machine your Series B is actually buying

July 22, 2026 · 00:05:39 · 5 min read
Ep. 95

Why AI Means More RevOps Hires, Not Fewer

Jimmy O'Halloran on the operator's playbook for RevOps, sales enablement, and consumption revenue

July 20, 2026 · 01:03:47 · 51 min read
Ep. 94

Why Only 500 Apps Can Sell to the U.S. Government

Irina Denisenko on FedRAMP, the federal sponsor bottleneck, and turning a 3-year, $3M gauntlet into 90 days

July 17, 2026 · 00:54:34 · 47 min read
Ep. 93

How HubSpot Built a Media Empire

Jonathan Hunt on owned media, the build-vs-partner-vs-acquire playbook, the video-first flywheel, and why HubSpot is officially calling time on inbound

July 15, 2026 · 00:46:59 · 43 min read
Ep. 92

Agents That Run Outbound While You Sleep

Mica, founder & CEO of Amplemarket, on agentic GTM — building outbound agents that research, personalize, and run while you sleep

July 13, 2026 · 00:51:33 · 49 min read
Ep. 91

Why Outcome-Based Pricing Is a Trap for Most AI Companies

Roee Hartuv on pricing & packaging, the jobs-to-be-done approach, and how AI broke SaaS unit economics

July 10, 2026 · 00:41:09 · 30 min read
Ep. 90

Why Your Niche Isn't Niche Enough

Former USC Marketing Chair Gary Frazier on brand, niche, the flattening sales org, and why the CMO lost the C-suite

July 8, 2026 · 00:47:23 · 34 min read
Ep. 89

Why He Left the CEO Seat to Become a CRO

Alex Wakefield on scaling AcuityMD from $2M to $50M ARR, when to bring in RevOps, the overhiring trap, and breaking the 'AI-first' mental wall

July 6, 2026 · 00:53:52 · 48 min read
Ep. 88

Why AI Won't Close Your Biggest Deals

Michael Kiernan on 'Human + Agentic GTM' — where AI belongs in the revenue motion, and where it doesn't

July 3, 2026 · 00:45:33 · 39 min read
Ep. 87

Most Acquisitions Fail Like This: What Nobody Tells You About M&A

Chris Heller (CRO, Place) on M&A integration, talent as the ultimate leverage, and the career moves that actually compound

June 9, 2026 · 00:43:21 · 37 min read
Ep. 86

Why the Best CROs Don't Come From Sales

Jerry Brooner on four exits, the secret pre-IPO roadshow, the truth about startup equity, and why every revenue leader should be building their own agents

June 8, 2026 · 00:57:40 · 53 min read
Ep. 85

Why AI + GTM Engineers Can't Replace RevOps

Tessa Whittaker on the strategic layer AI can't automate, and leading enterprise AI transformation

June 5, 2026 · 00:41:01 · 38 min read
Ep. 84

From Fortune 1 to 100 Person Startup: A CRO's Bet on Creative

Gabby Stoller of Big Happy on creative-first ad tech, building a digital-out-of-home division from scratch, and the GM-to-CRO leap

May 29, 2026 · 00:51:06 · 44 min read
Ep. 83

The Lie Behind Failed Quarters

Andrew Geisse (CRO, Pallet) on honest GTM planning, POCs that actually convert, and selling AI into a $12T industry

May 28, 2026 · 00:49:50 · 42 min read
Ep. 82

How an Ops Guy Became CRO of a $3B Company

Joshua Trott on selling in heavy industries, RevOps as the operational backbone, and why delivery — not the deal — is the real contract

May 28, 2026 · 00:54:33 · 53 min read
Ep. 81

Sell to the Blocker, Not the Champion

Leigh Gross (CRO, Synctera) on 20-person fintech deals, why RevOps is your first GTM hire, and the mid-funnel AI use case nobody talks about

May 27, 2026 · 00:48:44 · 47 min read
Ep. 80

Why Enterprise AI Deals Die After the Buyer Says Yes

Scott Sinatra on MEDDPICC, the new multi-threading, why POCs are the default, and building go-to-market for enterprise AI's chaos

May 26, 2026 · 00:58:43 · 44 min read
Ep. 79

AdSense for the AI Era: How Ads Are Being Completely Reinvented

Mike Choi on building Koah, the monetization layer for AI apps, and why every paradigm shift reinvents advertising

May 25, 2026 · 00:30:16 · 24 min read
Ep. 78

More Pipeline, Less Revenue

Guy Rubin on the $78B revenue benchmark, the ICP-vs-TAM trap, and why AI on a broken GTM makes everything worse

May 25, 2026 · 00:42:41 · 39 min read
Ep. 77

RevOps Is Your Secret Weapon: From Order-Taker to Strategic Advisor

Pete Shelton (CRO, Fullcast) on the CRO Dilemma, continuous planning, and becoming the operator your CRO can't run the business without

May 22, 2026 · 00:47:13 · 41 min read
Ep. 76

Your Marketing Playbook Is Dead

Leysan Zigangirova (CMO, Async) on marketing AI products, getting visible inside LLMs, and surviving the Podcastle → Async rebrand

May 22, 2026 · 00:41:46 · 33 min read
Ep. 75

How I Built an AI Agent Operating System in 90 Days

Yasin's build-along on the folder-and-file architecture behind LeanScale's agentic operating system

May 15, 2026 · 00:20:32 · 25 min read
Ep. 74

I Used AI Agents for Every Go-To-Market Role (Sales, Marketing, CS, RevOps)

A live build-along: AI agents for sales, sales management, marketing, customer success, and RevOps — plus the 2026 agent-platform landscape

May 15, 2026 · 00:48:03 · 61 min read
Ep. 73

He Left a $300M Company for a Startup… Here's Why

Oliver Manojlovic (CRO, Dash0) on pure pay-as-you-go GTM, ARR without contracts, consumption comp, hiring SEALs, and motivation vs. morale

May 15, 2026 · 00:53:28 · 47 min read
Ep. 72

AI Search Is Changing Everything—Here’s the New Go-To-Market Playbook

PartnerStack CRO Mike Head on AEO, why LLMs trust third-party content, and how partnerships became the highest-leverage growth channel

May 15, 2026 · 00:49:34 · 37 min read
Ep. 71

From $500M to $10B: The CRO Playbook for Constant Reinvention

Alex Loktev on scaling P2P.org through five GTM pivots — who controls the client, the Golden Era trap, and going AI-native

May 15, 2026 · 00:58:20 · 41 min read
Ep. 70

The Hidden Problem Killing Workplace Culture

Tom Witte (CRO, Upflex) on hybrid work, AI-orchestrated culture, and becoming an AI-first revenue leader

May 15, 2026 · 00:53:22 · 40 min read
Ep. 69

Inside the Mind of a Modern CRO

Brett Kelly on the RevOps-to-CRO path, leading 20-year veterans through reinvention, and why AI means producing more — not cutting staff

May 15, 2026 · 00:50:56 · 42 min read
Ep. 68

Clarity Over Chaos: A CRO's Playbook for Category-Defining Companies

Josh Heller (Coactive AI) on market annealing, the CRO's real job, and why clarity beats doing more

May 15, 2026 · 00:54:15 · 55 min read
Ep. 67

From the NFL to Building Brands

Ryan Kuehl on survival math, winning the tastemakers, and building fast without skipping steps

May 15, 2026 · 00:57:54 · 54 min read
Ep. 66

From MLB Draft Pick to $25M ARR: How Tyler Molinaro Scales SaaS in Government

Tyler Molinaro on compressing government sales cycles, hiring for problem-solving over pedigree, and using AI agents to make a lean team outbuild a funded one

May 15, 2026 · 00:59:29 · 52 min read
Ep. 65

AI Changed GTM Forever. Most Companies Haven't Caught Up.

Alex Shartsis on why speed beats perfection, the eroding CRM moat, and building GTM for an AI world

May 15, 2026 · 01:14:11 · 73 min read
Ep. 64

The Real Problem with Sales Today

Robert Moseley on why CRMs break, and how AI removes humans from the data

May 15, 2026 · 00:44:54 · 43 min read
Ep. 63

Customer Success as a Competitive Advantage

Maranda Dziekonski on tying CS to revenue, comp plans, NRR, brand, and real AI use cases

May 15, 2026 · 00:49:43 · 39 min read
Ep. 62

This AI Tool Could Disrupt Sales Forever

Christian Peverelli on AI-native outbound, the death of spam, and putting agency-grade prospecting in one operator's hands

May 15, 2026 · 00:33:43 · 30 min read
Ep. 61

How to Build a Scalable B2B Content Engine with AI (Without Losing the Fundamentals)

Benjamin Hoehn on ICP-first content, founder-led marketing, and using AI to accelerate — not replace — the fundamentals

May 15, 2026 · 00:32:20 · 30 min read
Ep. 60

The Hidden Mistakes of Scaling RevOps and Enablement

Andy Mowat on where scaling companies neglect the fundamentals — enablement, data foundations, GTM tooling, and the RevOps career

May 15, 2026 · 00:34:29 · 33 min read
Ep. 59

The Future of Gaming: Mythical Games CEO Reveals What's Coming Next

John Linden on player-owned economies, product-market fit, and building with AI from day one

May 15, 2026 · 00:47:44 · 50 min read
Ep. 58

Why RevOps Shouldn't Have to Beg Engineering for Data

Polytomic founder Ghalib Suleiman on breaking the data–RevOps silo, syncing product and billing data into your CRM without engineering, and why empathy is a revenue lever

May 15, 2026 · 00:30:24 · 27 min read
Ep. 57

Why Three-Quarters of Sellers Miss Quota

Ebsta founder Guy Rubin on the 2025 B2B Sales Benchmark Report — sales velocity, deep ICP over TAM, and ruthless qualification.

November 10, 2025 · 00:39:01 · 40 min read
Ep. 56

Your Website Isn't Built for AI

Kevin White on AI bot traffic, AEO, and the future of digital marketing

November 3, 2025 · 00:34:26 · 31 min read
Ep. 55

How to Build a Growth Plan Your Board Will Actually Approve

Anthony Enrico (LeanScale) and Guillaume Jacquet (Vasco) on reverse-engineering ARR, unit economics that pass the board, and killing reforecast hell

October 29, 2025 · 00:55:45 · 48 min read
Ep. 54

The Hidden Cost of Hustle Culture

Jack Jackson on performative productivity, spheres of influence, and empowering every level to act

October 29, 2025 · 00:44:01 · 39 min read
Ep. 53

AI vs. Human Connection: The Future of Sales & Marketing

VinnCorp co-founder Khurram Kalimi on why authenticity beats automation, treating your brain like an LLM, and building a network that opens doors

October 29, 2025 · 00:43:58 · 35 min read
Ep. 52

From VC to Founder: Leveling the Playing Field for Fundraising

Vlad Cazacu on building Flowlie, running fundraising like a real process, and why raising is 80% preparation

October 29, 2025 · 00:34:55 · 32 min read
Ep. 51

How This Founder Built a LinkedIn Outbound Engine After 2 Exits

Zayd Ali on building Valley — the AI SDR for LinkedIn — and the shift from V1 blast outbound to V2 relevance

October 29, 2025 · 00:31:18 · 28 min read
Ep. 50

How to Capture Momentum and Keep It Moving: An Operator's Guide to Growth

Theo Pavlich on hiring RevOps talent for curiosity over pedigree, why an unconventional background is an edge, and taming GTM tool sprawl

October 29, 2025 · 00:55:25 · 47 min read
Ep. 49

Why Your Quote-to-Cash Process Shouldn't Be Unique

Prakash Raina on unifying CPQ, billing, and rev rec — and letting reps quote straight from Slack

October 29, 2025 · 00:49:42 · 43 min read
Ep. 48

The Operator's Guide to Building a Go-to-Market Engine

Justin St. Louis Wood on building revenue systems from first principles — then rebuilding them AI-first

October 29, 2025 · 00:47:38 · 43 min read
Ep. 47

From Physics to Fixing Sales: How Amplemarket Is Rewriting GTM

Amplemarket founder Micael Oliveira on building a consolidated, AI-plus-human GTM platform — and why signals and timing beat volume

October 29, 2025 · 01:01:11 · 61 min read
Ep. 46

Why Your GTM Strategy Is Broken—And How AI Can Fix It

Neel Kamal on the synthetic buyer, the 84% shortlist rule, and seeing your go-to-market through your customer's eyes

October 29, 2025 · 00:56:59 · 45 min read
Ep. 45

Turning Sales Teams Into High-Performers with AI

Yogi Punjabi on building PeopleLens — an AI layer that makes every rep a better performer and every manager a better coach

October 29, 2025 · 00:29:20 · 22 min read
Ep. 44

Making Your B and C Players Sell Like A-Players

Ebsta's Adam Roberts on the data foundation behind revenue intelligence — relationship scoring, AI qualification, pipeline visibility, and bottoms-up forecasting

October 29, 2025 · 00:39:52 · 36 min read
Ep. 43

How Attio Is Reinventing CRM for Startups and RevOps Builders

Zev Lebowitz demos Attio — the AI-native CRM that molds to your motion instead of forcing you into someone else's

October 29, 2025 · 00:44:13 · 38 min read
Ep. 42

Outbound Is Dying: How Spara's Multimodal AI Turns Inbound Into Pipeline (Live Demo)

David Walker on why outbound is losing signal, and how one multimodal AI layer — chat, email, and voice — converts the inbound traffic every buyer already generates

October 29, 2025 · 00:29:44 · 27 min read
Ep. 41

Why Structure (Not Headcount) Builds Great RevOps

Steve Dinner on running a high-output RevOps team with zero in-house admins or devs — agile, structure, specialist contractors, and AI

October 29, 2025 · 00:48:32 · 40 min read
Ep. 40

Why Slack Is the Future of B2B Support

Tony Tom on Orca's account-first, AI-powered approach to B2B customer support

October 29, 2025 · 00:34:40 · 28 min read
Ep. 39

How to Scale GTM in the AI Era: Anthony Enrico's Playbook for Modern RevOps

LeanScale co-founder Anthony Enrico on the Traction podcast — the modern, revenue-per-FTE GTM playbook for AI-era startups

October 29, 2025 · 01:05:56 · 56 min read
Ep. 38

Think Like a Doctor: Diagnosing Broken GTM Systems

Shaadik of LambdaTest on treating RevOps like a general physician — root causes, not symptoms

October 29, 2025 · 00:29:00 · 24 min read
Ep. 37

The Power of No: Doing Less to Achieve More

James Kase on ruthless prioritization, protecting focus, and why saying no is a RevOps power move

October 29, 2025 · 00:38:32 · 30 min read
Ep. 36

Kingmaker: The TRUE Power Role in RevOps

Vish on being the Hand of the King — how RevOps operators win on trust, structure their days, and grow toward the corner office

October 29, 2025 · 00:38:24 · 37 min read
Ep. 35

Operate Like You're Already Public

Stephanie Ucko on taking RevOps from a pre-IPO startup to a public company — SOX, quote-to-cash, and building to a post-IPO standard

October 29, 2025 · 00:27:37 · 26 min read
Ep. 34

Pipeline Is a Vanity Metric

Guy Rubin on Ebsta's 2025 GTM Benchmark Report — ruthless qualification, the 11x velocity delta, expansion revenue, and why you fix dirty data with a machine, not sellers

October 28, 2025 · 00:42:10 · 40 min read
Ep. 33

Why AI Won't Save Your Bad Brand

Mario Paganini on brand as the last non-commoditized advantage, the two questions that start every rebrand, and how to split budget between brand and demand

October 28, 2025 · 00:50:30 · 43 min read
Ep. 32

The RevOps Poker Game

Spencer Hodgson on betting on channels and reps with expected value

October 28, 2025 · 00:35:05 · 30 min read
Ep. 31

Has AI Killed Servant Leadership?

Michael Preuss on active leadership, AI-first teams, and building in the wartime era

October 28, 2025 · 00:55:54 · 48 min read
Ep. 30

When to Use Challenger, SPIN, Sandler — or Build Your Own Sales Methodology

David Weiss on matching the methodology to the motion — and why fundamentals beat silver bullets

October 28, 2025 · 00:37:02 · 31 min read
Ep. 29

GTM Product Demos: Exploring Ocean.io

Ocean.io founder Michael Heiberg on vector-based lookalike targeting, micro-targeting over mass outreach, and the two generations of GTM AI

October 28, 2025 · 00:27:04 · 20 min read
Ep. 28

Run CS Ops like a Pro: The 5 Things Every CS Operation Needs to Have

Adrian Diaz on building a customer success operations function from scratch — processes, tech, health scoring, and staying close to the customer

October 28, 2025 · 00:51:39 · 47 min read
Ep. 27

Hypothesis-Driven RevOps: Operate Like a Top-Tier Consultant

Pratz (Origin) on bringing consultant-grade hypothesis-driven problem solving to RevOps

October 28, 2025 · 00:36:56 · 35 min read
Ep. 26

Avoid These Founder Red Flags: A VC's Honest Perspective

Sophie Buonassisi of GTM Fund on the surfer/wave/surfboard framework, earned secrets, what real traction looks like, and the fundraise red flags investors can't unsee

October 27, 2025 · 00:32:26 · 29 min read
Ep. 25

The End of Sales Guesswork

Christina Brady on how Luster diagnoses and predicts sales-team skill gaps before they erode revenue

October 27, 2025 · 00:38:50 · 40 min read
Ep. 24

AI Is Breaking Sales — Here's How to Fix It

Luella's Mustafa Saeed on AI guardrails, email deliverability, and keeping humans in the loop in GTM

September 18, 2025 · 00:25:07 · 22 min read
Ep. 23

Don't Just Build Software, Solve the Problem

Dan Friedman on building Moxie as an all-in-one, running a sub-10% go-to-market team, and winning an embarrassingly small TAM

April 30, 2025 · 00:29:14 · 24 min read
Ep. 22

Clari Acquired Groove...Now What?

Bernardo Alves and Cameron Legge join Anthony Enrico to unpack what the Clari–Groove deal means for the sales tech stack and how RevOps should respond

September 5, 2023 · 00:23:15 · 19 min read
Ep. 21

Uncover Partnership Metrics

Bernardo Alves on the three numbers every partnerships team has to measure — production, cost-to-carry, and cannibalization

August 29, 2023 · 00:06:45 · 6 min read
Ep. 20

How I Measured Success for Three RevOps Teams

Anthony Enrico on the layered scorecard for judging whether a RevOps team is actually working

August 29, 2023 · 00:10:05 · 8 min read
Ep. 19

Metrics I Used to Manage $50M in Customer Revenue

Bernardo Alves on the three metrics every customer success team must measure — gross vs. net retention, customer health, and voice of customer

August 14, 2023 · 00:08:21 · 7 min read
Ep. 18

Our Fastest Growing Customers are Measuring These 3 Marketing Metrics

Anthony Enrico and Bernardo on the three marketing metrics that tie demand gen to the bookings plan

August 8, 2023 · 00:06:09 · 6 min read
Ep. 17

3 Sales Metrics You Need to Measure

Bernardo and Anthony Enrico on the three metrics that tell you if you'll hit your number — and how to calculate them without fooling yourself

August 2, 2023 · 00:07:43 · 7 min read
Ep. 16

A Day in the Life of a RevOps VP

Anthony Enrico and Bernardo Alves on what a VP of RevOps actually does — strategy over firefighting, owning the operating plan, and the cadence from annual to daily

July 25, 2023 · 00:19:19 · 16 min read
Ep. 15

Where Should RevOps Report?

Cameron Legge and Anthony Enrico on when to start RevOps, the first hires, and which executive it should report into

July 25, 2023 · 00:16:55 · 14 min read
Ep. 14

RevOps 2.0: Earning a Seat in Corporate Planning

Alex Brower on graduating RevOps from a ticket-taking service center to the strategist in the planning room — and running planning as a real-time closed loop.

July 11, 2023 · 00:24:11 · 16 min read
Ep. 13

5 Ways to Optimize Salesforce

LeanScale Chief Architect Henrique Sakai on the five CRM foundations that make your revenue data trustworthy

June 27, 2023 · 00:14:33 · 10 min read
Ep. 12

Are Partnerships a Complete Waste of Time?

Tim White on why partnerships are a give-to-get game, a strategic-acquisition on-ramp, and a relationship business you can't fake

June 13, 2023 · 00:37:27 · 35 min read
Ep. 11

Value Stacking and Why Everyone Gets it Wrong

Thomas Miller on value misstacking, worthiness over price, and gravity as the universal law of business

June 6, 2023 · 00:13:18 · 9 min read
Ep. 10

How to Identify Your Company's Inner Core Value

Thomas Miller on the inner core, the value triangle, and why RevOps needs plumbers and poets

June 1, 2023 · 00:13:49 · 10 min read
Ep. 9

Practical Territory Design

Cameron Legge on designing fair, efficient sales territories for B2B SaaS

May 30, 2023 · 00:15:14 · 13 min read
Ep. 8

How to Become a Shot Caller

Tom Miller on the value exchange event, operating plans, and engineering repeatable winning

May 25, 2023 · 00:13:12 · 8 min read
Ep. 7

Lying with Data

Bernardo Alves on chart crimes, cherry-picked metrics, and why data lies the moment you look at it

May 23, 2023 · 00:14:58 · 13 min read
Ep. 6

Why Your Forecast Is Broken

Anthony Enrico and LeanScale engagement managers Bernardo and Cameron on why most forecasts are wrong — and the simple fixes that get you one step closer to the truth.

May 16, 2023 · 00:15:53 · 13 min read
Ep. 5

Using ChatGPT as a Salesforce Admin

LeanScale systems architect Christopher Martyen on debugging, generating, and translating Salesforce config with ChatGPT

May 9, 2023 · 00:15:12 · 14 min read
Ep. 4

The One and Only Way to Align Sales and Marketing

Cameron Legge uses a basketball coach's playbook to explain why sales and marketing keep two scoreboards — and how to merge them into one

May 3, 2023 · 00:14:20 · 12 min read
Ep. 3

Have People Forgotten About Customer Success?

Cameron Legge on why customer success is your business's front porch — and its most underrated growth engine

April 25, 2023 · 00:11:37 · 10 min read
Ep. 2

How to Measure New Business With Usage-Based Pricing

Bernardo Alves on valuing new business and pipeline when nothing is committed

April 18, 2023 · 00:10:01 · 8 min read
Ep. 1

Why Is Multi-Touch Attribution So Hard? And Is Anyone Actually Doing It?

Bernardo Alves on what actually makes multi-touch attribution difficult — and the pragmatic first steps most teams should take instead

April 7, 2023 · 00:09:51 · 9 min read