Research

What we measured, not what we think.

Original field research from inside high-growth GTM organizations — 7 studies, each with its sample size and methodology stated.

All research

Measurement

AI Workflows in GTM

Every "state of AI in GTM" report is a survey of intentions. This one counts only what we could watch being built, deployed and used — and it separate…

40+ companies · 18 sections · 12 min read
Measurement

B2B SaaS Benchmarks

A B2B SaaS benchmark is only comparable when the denominator, the panel, the statistic and the time basis all match. Run these five checks in order — …

7 published sources; 3,000+ companies · 92 sections · 33 min read
Measurement

GTM Tech Stack

Most "state of the stack" reports are self-reported surveys. This one is reconstructed from what these companies actually operate — and adjusted for a…

50+ companies · 18 sections · 9 min read
Measurement

GTM Services M&A

The market sorts by altitude — from high-margin strategy/IP at the top to commoditized ops delivery at the bottom. Altitude predicts M&A destiny: the …

~40 exits · 24 sections · 15 min read
Measurement

RevOps Investment Benchmarks

What survives when you stop reading RevOps content marketing and go back to the primary documents — the survey PDFs, the press releases, the benchmark…

11 published sources · 19 sections · 12 min read
Measurement

Series B Clock

All figures from our own reconstruction of SEC Form D filings, 2014–2026. Cohort-level results use Series A vintages 2014–2019, which have 78+ months …

SEC Form D filings · 30 sections · 9 min read
Measurement

Series C Clock

Series B vintages 2014–2019 (n = 645), each observed for 78+ months. Median detected Series B is $25.9M and median graduating Series C is $55.0M — bot…

SEC Form D filings · 33 sections · 9 min read