Global enterprise-technology company. Where Alex Wakefield did global supply-chain and logistics operations early in his career, built custom logistics and technology solutions for large contract manufacturers, and got pulled into an early SAP R/3 project (~1998) — the pivot that moved him into software.
www.ibm.com ↗Original research touching IBM. Each study states its sample and method.
Former USC Marketing Chair Gary Frazier on brand, niche, the flattening sales org, and why the CMO lost the C-suite
Alex Wakefield on scaling AcuityMD from $2M to $50M ARR, when to bring in RevOps, the overhiring trap, and breaking the 'AI-first' mental wall
Oliver Manojlovic (CRO, Dash0) on pure pay-as-you-go GTM, ARR without contracts, consumption comp, hiring SEALs, and motivation vs. morale