Gmail-native sales engagement and follow-up platform used by revenue teams from one person to one hundred. A roughly twelve-year-old company that grew for years on virality and word of mouth — first among entrepreneurs, real estate agents and SaaS founders, then among mid-market and enterprise sales teams who arrived asking for it with no marketing behind them. Its differentiators are how fast a user can stand up outreach, a best-in-class Salesforce integration, SOC 2 compliance and sending infrastructure built for deliverability. Jason Tatum joined in November 2025 to lead product and became CEO in 2026, rebuilding the acquisition motion, positioning and pricing around small and founding teams and rolling out an MCP that lets users build and send sequences from an AI client.
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