Jason Tatum is CEO of Mixmax, the Gmail-native sales engagement and follow-up platform used by revenue teams from one person to one hundred. He joined in November 2025 to lead product and was asked six months later to take over as CEO from the company's founder. Before Mixmax he spent nine years at CallRail, rising from product owner to Vice President of Product while the Atlanta-based company scaled past $100 million in recurring revenue — with, as he puts it, no skipped levels and no magic doors. An English major by training, he also serves on the board of directors of Propel ATL. At Mixmax he is rebuilding an acquisition motion that, he discovered, had never been built: standing up paid and organic channels, resetting positioning into customers' own language, opening the sales team to high-intent self-serve users, and deliberately choosing not to chase upmarket.
“And the product was so good that fish were just jumping in the boat.”
“In looking back, I initially thought that it was a demand engine that had broken at some point. But what we really uncovered is that it never existed in the first place.”
“And now you've got mid-market enterprise coming and saying, "We need this tool." And you've done no marketing. It's just happening.”
“And I asked on my first day, so how do our Google ads perform? What's our CAC? And I don't know, and we don't do Google ads.”
“At the end of the day, you're still not running Google ads. You're still not invested in your SEO or AEO now. And that can be fatal if it goes on for too long.”
“That's a serious problem where you have product market fit somehow, but the language is hard to get right around it. Like, that's a weird place to be for a 12 year old company.”
“I'm pushing really heavily that we describe ourselves the way our customers describe us, and use their language, and not what we might want it to be.”
“If you Google Mixmax, it's gonna say we're a sales engagement platform. Guess what? Nobody that comes to our website is Googling sales engagement platform.”