Dominant search engine and paid-search/advertising platform. Cited alongside Meta as the paid channel whose rising cost and less reliable search results (AI overviews) motivated HubSpot's owned-media bet.
www.google.com ↗Original research touching Google. Each study states its sample and method.
Most "state of the stack" reports are self-reported surveys. This one is reconstructed from what these companies actually operate — and adjusted for a…
What survives when you stop reading RevOps content marketing and go back to the primary documents — the survey PDFs, the press releases, the benchmark…
How LeanScale runs delivery where Google is involved.
Every Attribution project moves through the same four phases. Know what you produce in each — and know that, like CPQ, this is a project you win or lo…
Same lifecycle as every other playbook in the library — pointed at the start of the relationship instead of a single build. 1 Blueprint Consume the ha…
Record IDs are needed constantly for data work and support requests. The Salesforce ID Paster extension pulls the ID from the current page directly, a…
Salesforce Inspector Reloaded is a Chrome extension giving direct access to record data, metadata, and the API from any page. For an admin it removes …
A conversation on Go-to-Market strategy when every competitor has the same AI tooling — where differentiation actually comes from, and which sales and…
Theo Pavlich on RevOps talent and hiring philosophy: what to look for in a fast-growing Go-to-Market environment, how to sequence the first hires, and…
Kevin White, a veteran B2B tech marketer, on answer engine optimization: how AI search changes what a website is optimized for, and what B2B marketing…
Steve Denner, VP of RevOps at Owner.com, on running a lean RevOps function with globally distributed contractor teams, and where AI genuinely accelera…
Neel Kamal walks through Adam X, covering what the platform does for Go-to-Market teams and where it fits alongside the systems already in the stack.
Zev Lebowitz walks through Attio and its data-model-first approach to CRM, where objects and relationships are shaped to the business rather than adap…
Vlad Cazacu, founder and CEO of Flowlie, walks through the platform and how it structures the fundraising process for founders — from investor targeti…
Mustafa Saeed, co-founder and CEO of Luella, walks through the platform and argues for why AI agents in a revenue motion need explicit guardrails rath…
Tony Tom, founder and CEO of Orca, walks through how the platform applies AI to Go-to-Market work and where it fits in the existing stack.
Ghalib Suleiman walks through Polytomic and how it moves data between the warehouse and Go-to-Market systems, so CRM records stay current without cust…
David Walker, founder and CEO of Spara, walks through the platform's multi-channel AI agents and where they fit in a Go-to-Market motion — what they h…
Prakash Raina, founder and CEO of Subskribe, walks through the platform's approach to CPQ, billing and revenue recognition as one system rather than t…
Real engagements involving Google.
Jonathan Hunt on owned media, the build-vs-partner-vs-acquire playbook, the video-first flywheel, and why HubSpot is officially calling time on inbound
Andrew Geisse (CRO, Pallet) on honest GTM planning, POCs that actually convert, and selling AI into a $12T industry
Mike Choi on building Koah, the monetization layer for AI apps, and why every paradigm shift reinvents advertising
Yasin's build-along on the folder-and-file architecture behind LeanScale's agentic operating system
A live build-along: AI agents for sales, sales management, marketing, customer success, and RevOps — plus the 2026 agent-platform landscape
Brett Kelly on the RevOps-to-CRO path, leading 20-year veterans through reinvention, and why AI means producing more — not cutting staff
Alex Shartsis on why speed beats perfection, the eroding CRM moat, and building GTM for an AI world
John Linden on player-owned economies, product-market fit, and building with AI from day one
Kevin White on AI bot traffic, AEO, and the future of digital marketing
VinnCorp co-founder Khurram Kalimi on why authenticity beats automation, treating your brain like an LLM, and building a network that opens doors
Prakash Raina on unifying CPQ, billing, and rev rec — and letting reps quote straight from Slack
Steve Dinner on running a high-output RevOps team with zero in-house admins or devs — agile, structure, specialist contractors, and AI
Vish on being the Hand of the King — how RevOps operators win on trust, structure their days, and grow toward the corner office
Mario Paganini on brand as the last non-commoditized advantage, the two questions that start every rebrand, and how to split budget between brand and demand
Luella's Mustafa Saeed on AI guardrails, email deliverability, and keeping humans in the loop in GTM
Tom Miller on the value exchange event, operating plans, and engineering repeatable winning