Customer Data Platform (CDP) that unifies customer data across tools, later acquired by Twilio. Where Kevin White led growth marketing.
segment.com ↗How LeanScale runs delivery where Segment is involved.
Kevin White, a veteran B2B tech marketer, on answer engine optimization: how AI search changes what a website is optimized for, and what B2B marketing…
Zev Lebowitz walks through Attio and its data-model-first approach to CRM, where objects and relationships are shaped to the business rather than adap…
Created pipeline is the leading indicator for future bookings, so it is measured against plan rather than in isolation. The practice is to set explici…
The customer success dashboard measures the health of the base and the capacity of the team serving it. Customer health by segment shows where revenue…
The executive dashboard puts marketing, sales, and customer success on one surface so the leadership team reads the same numbers. Closed won new busin…
The marketing executive dashboard connects activity to pipeline. Conversion rates, created pipeline, and MQL, SAL and SQL volume by region show whethe…
Real engagements involving Segment.
A software company with a customer base in the thousands wanted to know where expansion revenue actually comes from. Four analysis waves across CRM, p…
A PE-backed financial-services platform blamed its lead-scoring model for skewed results. The audit found the cause underneath: tens of thousands of c…