Go-to-market sales-intelligence and engagement platform (Apollo.io). Named alongside ZoomInfo as a familiar 'waterfall' data provider whose data maps sellers are used to seeing — the comparison point for Amplemarket's own proprietary, daily-updated waterfall.
www.apollo.io ↗Original research touching Apollo. Each study states its sample and method.
How LeanScale runs delivery where Apollo is involved.
Most playbooks start at Blueprint. This one starts before that — with three things that have to be true before you are willing to run the project at a…
Every migration moves through the same four phases. The weight sits in phase one — get the Blueprint right and the other three go smoothly. 1 Blueprin…
Anthony Enrio, a RevOps leader turned founder, on Go-to-Market strategy in the AI era: how the role of RevOps is changing as AI absorbs execution work…
Mica Oliveira walks through Amplemarket, covering the platform's capabilities across prospecting, enrichment and outbound sequencing, and the use case…
Mustafa Saeed, co-founder and CEO of Luella, walks through the platform and argues for why AI agents in a revenue motion need explicit guardrails rath…
Zayd Ali walks through Valley, positioned as an AI-driven SDR that handles prospecting and outreach at volume, and the workflow changes a team makes t…
What to buy depends on stage. Seed to Series A calls for a CRM and the minimum around it, Series B is where marketing automation and sales engagement …
Real engagements involving Apollo.
A B2B software company sells into a small, finite target list where form fills are far too rare to qualify on. LeanScale built a capped behavioral sco…
An AI company scaling its sales org fast had a nearly empty Salesforce: no enrichment, no territory model, no routing, and inbound piling up in a defa…
A software company was paying for two separate Salesforce orgs and had to be out of one before its contract lapsed. We merged roughly 625,000 records …