E-signature and agreement-management SaaS company. Mario Paganini's early full-time product-marketing role sat on an unusually deep team — he notes that of roughly 20 members, nearly all went on to become VPs, CMOs, or CROs.
www.docusign.com ↗How LeanScale runs delivery where DocuSign is involved.
Real engagements involving DocuSign.
A long-lived Salesforce CPQ still worked but had drifted: hundreds of mostly-empty fields, three competing ways to calculate ARR, native amendment swi…
A sales-technology company lost its CPQ during a CRM consolidation and could not send contracts at all. LeanScale built the replacement in DealHub — c…
Andrew Geisse (CRO, Pallet) on honest GTM planning, POCs that actually convert, and selling AI into a $12T industry
Mario Paganini on brand as the last non-commoditized advantage, the two questions that start every rebrand, and how to split budget between brand and demand