Internet and digital-advertising company; part of Michael Kiernan's ad-tech and bizops career (BrightRoll, where he worked, was acquired by Yahoo).
www.yahoo.com ↗How LeanScale runs delivery where Yahoo is involved.
Every Attribution project moves through the same four phases. Know what you produce in each — and know that, like CPQ, this is a project you win or lo…
Three customers, two CRMs, two motions — and the same six stages every time. The centre of gravity here sits in Blueprint: the trigger you design and …
Michael Kiernan on 'Human + Agentic GTM' — where AI belongs in the revenue motion, and where it doesn't
Gabby Stoller of Big Happy on creative-first ad tech, building a digital-out-of-home division from scratch, and the GM-to-CRO leap