Changelog

What's new in the corpus.

Every published playbook, field study, customer story, RevOps doc and podcast episode, by the date its content actually changed — not the date it was deployed. Last updated September 3, 2026.

changelog.json — the same list, for machines.

September 3, 2026

9 podcast episodes

Podcast episode He Built a $60K CPQ Inside HubSpot in 2 Days Episode 108
Podcast episode How She Runs All of RevOps From the Terminal Episode 106
Podcast episode I Don't Want Your Product. I Want Your Expertise. Episode 102
Podcast episode The Churn Nobody Tracks: Why Your Best People Leave Before They Quit Episode 109
Podcast episode Why Circle's Co-Founder Ran 1,500 Sales Demos Before Hiring a Single Rep Episode 107
Podcast episode Why Deflection Is the Wrong Way to Measure AI Episode 99
Podcast episode Why You Can't Sell Your Way Into PLG Episode 101
Podcast episode Why Your Reps Should Never Open the CRM Again Episode 103
Podcast episode You Built a Brilliant AI Agent — Now Get 300 People to Use It Episode 105

September 2, 2026

5 podcast episodes

Podcast episode After the Series A: The Capital Clock Episode 96 · solo
Podcast episode AI Ops: How We Run RevOps for 30 SaaS Companies at Once Episode 100 · solo
Podcast episode AI-Native GTM: 3 Agent Plays and the Layer That Makes Them True Episode 98 · solo
Podcast episode Stop Making Decisions, Start Making Bets Episode 97
Podcast episode The State of the GTM Stack: What 50+ B2B Companies Actually Run Episode 104 · solo

August 11, 2026

1 podcast episode · 2 delivery playbooks · 1 field study

Podcast episode Why the Best CROs Don't Come From Sales Episode 86
Delivery playbook Attribution Revenue Systems
Delivery playbook Executive GTM Reporting Revenue Systems
Field study The B2B SaaS Benchmark Corpus

August 10, 2026

12 revops docs

RevOps doc Building Dashboards Strategic Walkthroughs
RevOps doc Conversational Intelligence System Demos
RevOps doc CPQ System Demos
RevOps doc Data Analytics System Demos
RevOps doc Data Enrichment System Demos
RevOps doc GTM Tech Stack Overview GTM Tech Stack
RevOps doc Hubspot CRM Tips
RevOps doc Pipeline Generation System Demos
RevOps doc Quickstart Getting Started
RevOps doc RB2B System Demos
RevOps doc Salesforce CRM Tips
RevOps doc Writer System Demos

August 8, 2026

75 customer storys

Customer story A custom CPQ that broke on multi-year and ramped deals — rebuilt on a document platform Quote-to-Cash & CPQ
Customer story A repeatable list-import pipeline: normalize, domain-match, waterfall the email, then hand it over Data Quality & Enrichment
Customer story A reusable enrichment table for event leads, and contact data on a re-verification schedule Data Quality & Enrichment
Customer story A self-serve hygiene audit, then only the cleanup the customer actually approved Data Quality & Enrichment
Customer story A weighted ICP matrix that turns into fields, tiers and per-rep target lists Territory, ICP & Market Modeling
Customer story AI that updates the CRM — with a human approval gate in front of every write AI & Automation in GTM
Customer story An AI-generated, unbranded executive brief the buyer's champion can circulate internally AI & Automation in GTM
Customer story An automated ABM engine: batch enrollment, generated personalization, and the guardrails that stop a bad send Outbound & Demand Generation
Customer story Auditing a Salesforce CPQ Nobody Enjoyed Using — Then Rebuilding the Quote Page Role by Role Quote-to-Cash & CPQ
Customer story Building a first real sales system for an AI company selling into enterprise CRM Architecture & Migration
Customer story Building quote-to-cash and CPQ where quoting was still manual Quote-to-Cash & CPQ
Customer story Closing the gap between MQL and pipeline Attribution & Lead Lifecycle
Customer story Closing the loop between the CRM and the contract lifecycle system: auto-created contracts and standing custom-agreement flagging Quote-to-Cash & CPQ
Customer story Consolidating two sales-engagement systems into one: 22 cadences rebuilt one-to-one Outbound & Demand Generation
Customer story Consolidating two Salesforce orgs into one instance without stopping the business CRM Architecture & Migration
Customer story CPQ, contract workflow and supply allocation for a sales org built from scratch Quote-to-Cash & CPQ
Customer story Deciding which system owns the MQL — and making the number defensible Attribution & Lead Lifecycle
Customer story Deduplicating a ~250k-record CRM and rebuilding the market map with an enrichment engine Data Quality & Enrichment
Customer story Deduplicating a sprawling CRM and rebuilding the recurring-revenue roll-up Data Quality & Enrichment
Customer story Draining a daily data-quality dashboard by fixing what was creating the exceptions Data Quality & Enrichment
Customer story Ending silent routing failures by moving inbound leads off custom CRM flows Lead Routing & Speed-to-Lead
Customer story Folding a second business unit's customer-success operations onto one platform — and rebuilding the health score on the way Customer Success, Renewals & Retention
Customer story Forecasting off an inherited spreadsheet, until the revenue book was rebuilt in the CRM Reporting, Forecasting & Board Metrics
Customer story From an empty CRM to enrichment, territories and a live lead-routing engine Lead Routing & Speed-to-Lead
Customer story Giving reps a ranked account list backed by a scored, enriched market Territory, ICP & Market Modeling
Customer story Keeping CPQ, contract dates and ARR automation honest in a multi-channel subscription business Quote-to-Cash & CPQ
Customer story Making renewals tell the truth: committed volume, overage and net ARR change on the account Reporting, Forecasting & Board Metrics
Customer story Making usage-based revenue and multi-year bookings reportable on one spine Reporting, Forecasting & Board Metrics
Customer story Merging two Salesforce orgs into one against a contract-expiry deadline CRM Architecture & Migration
Customer story Moving a customer book off spreadsheets and automating renewals Customer Success, Renewals & Retention
Customer story Moving discount authority out of the quote header: re-architecting bundles and the price waterfall in Salesforce CPQ Quote-to-Cash & CPQ
Customer story Moving outbound off a native CRM sequencer and wiring a signal-trigger layer into it Outbound & Demand Generation
Customer story Nine stages, three pipelines, and a stage gate that pushes deals back CRM Architecture & Migration
Customer story One campaign per lead source: rebuilding attribution and MQL scoring across a split stack Attribution & Lead Lifecycle
Customer story One outbound engine, several ICP segments, continuously enriched Outbound & Demand Generation
Customer story One stage-gated sales process across two regional teams CRM Architecture & Migration
Customer story Planning an exit from a long-tenured marketing automation platform without freezing marketing CRM Architecture & Migration
Customer story Putting AI agents inside the CRM — and fixing the routing data first so they aim at the right people AI & Automation in GTM
Customer story Quoting guardrails for a configurable product catalog: compatibility rules, approvals and enablement Quote-to-Cash & CPQ
Customer story Re-architecting a segmentation field across two CRMs, and rebuilding every report that depended on it CRM Architecture & Migration
Customer story Rebuilding a channel taxonomy and the MQL workflows that were never firing Attribution & Lead Lifecycle
Customer story Rebuilding a CPQ catalog around new tiered packaging — while the pricing model was still being decided Quote-to-Cash & CPQ
Customer story Rebuilding a sales lifecycle on real conversion data — and enforcing it with stage gates CRM Architecture & Migration
Customer story Rebuilding an ICP from closed-won signal analysis, then sourcing look-alikes for a new vertical Territory, ICP & Market Modeling
Customer story Rebuilding board-ready pipeline reporting when the numbers on the deck were never the same twice Reporting, Forecasting & Board Metrics
Customer story Rebuilding CRM deal architecture and attribution under hypergrowth Attribution & Lead Lifecycle
Customer story Rebuilding inbound lead and account routing in native CRM flows — then migrating it back Lead Routing & Speed-to-Lead
Customer story Rebuilding lifecycle and attribution under a high-volume self-serve funnel Attribution & Lead Lifecycle
Customer story Rebuilding lifecycle, scoring, attribution and routing on a live CRM Attribution & Lead Lifecycle
Customer story Rebuilding quoting from zero in DealHub after a CRM consolidation took the old CPQ away Quote-to-Cash & CPQ
Customer story Replacing weekly manual dashboard clean-up with nightly correction flows Attribution & Lead Lifecycle
Customer story Replatforming a decade-old marketing automation estate: the audit is the project CRM Architecture & Migration
Customer story Retiring a legacy ERP integration and answering 'what is our active ARR?' CRM Architecture & Migration
Customer story Retiring a sunsetting CPQ and standing up guided quoting with a four-tier approval matrix Quote-to-Cash & CPQ
Customer story Retiring the spreadsheet: computing marketing's sourced and influenced share natively Reporting, Forecasting & Board Metrics
Customer story Scoring intent when nobody fills out a form: a behavioral MQL model and the attribution layer under it Attribution & Lead Lifecycle
Customer story Sizing the expansion opportunity, then backtesting the signal that was supposed to find it Territory, ICP & Market Modeling
Customer story Splitting one opportunity object into two, so a two-stage revenue model could be measured Reporting, Forecasting & Board Metrics
Customer story Splitting systems delay from human delay: a working-hours speed-to-lead SLA Lead Routing & Speed-to-Lead
Customer story Stabilizing an overloaded Salesforce org and running a large territory refresh CRM Architecture & Migration
Customer story Stitching one customer identity across a product database, a CRM and two billing systems Data Quality & Enrichment
Customer story Stopping deals from hiding forever in 'omitted' Reporting, Forecasting & Board Metrics
Customer story The scoring model wasn't broken — 90,000 contacts had no industry Data Quality & Enrichment
Customer story Turning an executive's AI sales-agent prototype into four built, documented agents AI & Automation in GTM
Customer story Turning an inherited enrichment platform into something the marketing team can run Data Quality & Enrichment
Customer story Turning anonymous self-serve signups into product-qualified pipeline Lead Routing & Speed-to-Lead
Customer story Turning every sales call into proposed CRM updates — with the rep approving in chat, not in the CRM AI & Automation in GTM
Customer story Turning public data sources and social monitoring into a scored outbound engine Outbound & Demand Generation
Customer story Two scoring models were running at once — and good-fit leads were the casualty Attribution & Lead Lifecycle
Customer story Two years of holding an inbound routing chain together: scheduler, routing engine and two synced CRMs Lead Routing & Speed-to-Lead
Customer story Un-inverting a funnel and rebuilding attribution across a ~285k-contact database Attribution & Lead Lifecycle
Customer story Unblocking a CPQ and deal-desk backlog Quote-to-Cash & CPQ
Customer story Validating a full contact base, repairing orphaned records, and handing the system back documented Data Quality & Enrichment
Customer story Validation rules, contact roles, and the ARR field the CRM won't give you CRM Architecture & Migration
Customer story When a picklist rename silently broke a dozen pipeline reports Attribution & Lead Lifecycle

August 4, 2026

1 field study

Field study What Companies Actually Spend on RevOps

July 30, 2026

1 delivery playbook

Delivery playbook Automated Outbound Sequencing Automation

July 28, 2026

1 delivery playbook · 4 field studys

Delivery playbook Growth Model GTM Structure
Field study The AI Workflows Running Inside 40+ GTM Orgs
Field study The GTM Tech Stack of 50+ High-Growth Companies
Field study The Series B Clock
Field study The Series C Clock

July 27, 2026

8 delivery playbooks

Delivery playbook CPQ Revenue Systems
Delivery playbook CRM Migration Migration
Delivery playbook GTM Lifecycle GTM Structure
Delivery playbook Lead Routing GTM Structure
Delivery playbook Market Map GTM Structure
Delivery playbook Onboarding Delivery
Delivery playbook Quote to Cash Revenue Systems
Delivery playbook Sales Territory Design GTM Structure

July 23, 2026

1 delivery playbook

Delivery playbook CPQ vs Revenue Cloud Revenue Systems

July 22, 2026

94 podcast episodes

Podcast episode 3 Sales Metrics You Need to Measure Episode 17
Podcast episode 5 Ways to Optimize Salesforce Episode 13
Podcast episode A Day in the Life of a RevOps VP Episode 16
Podcast episode AdSense for the AI Era: How Ads Are Being Completely Reinvented Episode 79
Podcast episode Agents That Run Outbound While You Sleep Episode 92
Podcast episode AI Changed GTM Forever. Most Companies Haven't Caught Up. Episode 65
Podcast episode AI Is Breaking Sales — Here's How to Fix It Episode 24
Podcast episode AI Search Is Changing Everything—Here’s the New Go-To-Market Playbook Episode 72
Podcast episode AI vs. Human Connection: The Future of Sales & Marketing Episode 53
Podcast episode Are Partnerships a Complete Waste of Time? Episode 12
Podcast episode Avoid These Founder Red Flags: A VC's Honest Perspective Episode 26
Podcast episode Clari Acquired Groove...Now What? Episode 22 · solo
Podcast episode Clarity Over Chaos: A CRO's Playbook for Category-Defining Companies Episode 68
Podcast episode Customer Success as a Competitive Advantage Episode 63
Podcast episode Don't Just Build Software, Solve the Problem Episode 23
Podcast episode From $500M to $10B: The CRO Playbook for Constant Reinvention Episode 71
Podcast episode From Fortune 1 to 100 Person Startup: A CRO's Bet on Creative Episode 84
Podcast episode From MLB Draft Pick to $25M ARR: How Tyler Molinaro Scales SaaS in Government Episode 66
Podcast episode From Physics to Fixing Sales: How Amplemarket Is Rewriting GTM Episode 47
Podcast episode From the NFL to Building Brands Episode 67
Podcast episode From VC to Founder: Leveling the Playing Field for Fundraising Episode 52
Podcast episode GTM Product Demos: Exploring Ocean.io Episode 29
Podcast episode Has AI Killed Servant Leadership? Episode 31
Podcast episode Have People Forgotten About Customer Success? Episode 3
Podcast episode He Left a $300M Company for a Startup… Here's Why Episode 73
Podcast episode How an Ops Guy Became CRO of a $3B Company Episode 82
Podcast episode How Attio Is Reinventing CRM for Startups and RevOps Builders Episode 43
Podcast episode How HubSpot Built a Media Empire Episode 93
Podcast episode How I Built an AI Agent Operating System in 90 Days Episode 75 · solo
Podcast episode How I Measured Success for Three RevOps Teams Episode 20 · solo
Podcast episode How This Founder Built a LinkedIn Outbound Engine After 2 Exits Episode 51
Podcast episode How to Become a Shot Caller Episode 8
Podcast episode How to Build a Growth Plan Your Board Will Actually Approve Episode 55
Podcast episode How to Build a Scalable B2B Content Engine with AI (Without Losing the Fundamentals) Episode 61
Podcast episode How to Capture Momentum and Keep It Moving: An Operator's Guide to Growth Episode 50
Podcast episode How to Identify Your Company's Inner Core Value Episode 10
Podcast episode How to Measure New Business With Usage-Based Pricing Episode 2
Podcast episode How to Scale GTM in the AI Era: Anthony Enrico's Playbook for Modern RevOps Episode 39 · solo
Podcast episode Hypothesis-Driven RevOps: Operate Like a Top-Tier Consultant Episode 27
Podcast episode I Used AI Agents for Every Go-To-Market Role (Sales, Marketing, CS, RevOps) Episode 74 · solo
Podcast episode Inside the Mind of a Modern CRO Episode 69
Podcast episode Kingmaker: The TRUE Power Role in RevOps Episode 36
Podcast episode Lying with Data Episode 7
Podcast episode Making Your B and C Players Sell Like A-Players Episode 44
Podcast episode Metrics I Used to Manage $50M in Customer Revenue Episode 19
Podcast episode More Pipeline, Less Revenue Episode 78
Podcast episode Most Acquisitions Fail Like This: What Nobody Tells You About M&A Episode 87
Podcast episode Operate Like You're Already Public Episode 35
Podcast episode Our Fastest Growing Customers are Measuring These 3 Marketing Metrics Episode 18
Podcast episode Outbound Is Dying: How Spara's Multimodal AI Turns Inbound Into Pipeline (Live Demo) Episode 42
Podcast episode Pipeline Is a Vanity Metric Episode 34
Podcast episode Practical Territory Design Episode 9
Podcast episode RevOps 2.0: Earning a Seat in Corporate Planning Episode 14
Podcast episode RevOps Is Your Secret Weapon: From Order-Taker to Strategic Advisor Episode 77
Podcast episode Run CS Ops like a Pro: The 5 Things Every CS Operation Needs to Have Episode 28
Podcast episode Sell to the Blocker, Not the Champion Episode 81
Podcast episode The End of Sales Guesswork Episode 25
Podcast episode The Future of Gaming: Mythical Games CEO Reveals What's Coming Next Episode 59
Podcast episode The Hidden Cost of Hustle Culture Episode 54
Podcast episode The Hidden Mistakes of Scaling RevOps and Enablement Episode 60
Podcast episode The Hidden Problem Killing Workplace Culture Episode 70
Podcast episode The Lie Behind Failed Quarters Episode 83
Podcast episode The One and Only Way to Align Sales and Marketing Episode 4
Podcast episode The Operator's Guide to Building a Go-to-Market Engine Episode 48
Podcast episode The Power of No: Doing Less to Achieve More Episode 37
Podcast episode The Real Problem with Sales Today Episode 64
Podcast episode The RevOps Poker Game Episode 32
Podcast episode Think Like a Doctor: Diagnosing Broken GTM Systems Episode 38
Podcast episode This AI Tool Could Disrupt Sales Forever Episode 62
Podcast episode Turning Sales Teams Into High-Performers with AI Episode 45
Podcast episode Uncover Partnership Metrics Episode 21
Podcast episode Using ChatGPT as a Salesforce Admin Episode 5
Podcast episode Value Stacking and Why Everyone Gets it Wrong Episode 11
Podcast episode When to Use Challenger, SPIN, Sandler — or Build Your Own Sales Methodology Episode 30
Podcast episode Where Should RevOps Report? Episode 15
Podcast episode Why AI + GTM Engineers Can't Replace RevOps Episode 85
Podcast episode Why AI Means More RevOps Hires, Not Fewer Episode 95
Podcast episode Why AI Won't Close Your Biggest Deals Episode 88
Podcast episode Why AI Won't Save Your Bad Brand Episode 33
Podcast episode Why Enterprise AI Deals Die After the Buyer Says Yes Episode 80
Podcast episode Why He Left the CEO Seat to Become a CRO Episode 89
Podcast episode Why Is Multi-Touch Attribution So Hard? And Is Anyone Actually Doing It? Episode 1
Podcast episode Why Only 500 Apps Can Sell to the U.S. Government Episode 94
Podcast episode Why Outcome-Based Pricing Is a Trap for Most AI Companies Episode 91
Podcast episode Why RevOps Shouldn't Have to Beg Engineering for Data Episode 58
Podcast episode Why Slack Is the Future of B2B Support Episode 40
Podcast episode Why Structure (Not Headcount) Builds Great RevOps Episode 41
Podcast episode Why Three-Quarters of Sellers Miss Quota Episode 57
Podcast episode Why Your Forecast Is Broken Episode 6 · solo
Podcast episode Why Your GTM Strategy Is Broken—And How AI Can Fix It Episode 46
Podcast episode Why Your Niche Isn't Niche Enough Episode 90
Podcast episode Why Your Quote-to-Cash Process Shouldn't Be Unique Episode 49
Podcast episode Your Marketing Playbook Is Dead Episode 76
Podcast episode Your Website Isn't Built for AI Episode 56

July 16, 2026

1 field study

Field study The GTM Services M&A Market Map

November 17, 2025

1 revops doc

RevOps doc Polytomic with Ghalib Suleiman GTM Tech Demos

November 10, 2025

1 revops doc

RevOps doc Guy Rubin - GTM, Sales, Marketing, and Revenue Operations Benchmarks GTM Expert Interviews

November 4, 2025

1 revops doc

RevOps doc How to optimize your website for AI and AEO GTM Expert Interviews

October 27, 2025

2 revops docs

RevOps doc Culture for Modern Hyper Growth Businesses - Jack Jackson GTM Expert Interviews
RevOps doc Growth Modeling and Unit Economics for Modern Startups GTM Expert Interviews

October 20, 2025

1 revops doc

RevOps doc GTM strategy in an AI-saturated era. GTM Expert Interviews

October 1, 2025

1 revops doc

RevOps doc Flowlie with Vlad Cazacu GTM Tech Demos

September 22, 2025

1 revops doc

RevOps doc Spara with David Walker GTM Tech Demos

September 17, 2025

1 revops doc

RevOps doc Sophie Buonassisi - Venture Capital and GTM GTM Expert Interviews

September 15, 2025

1 revops doc

RevOps doc Valley with Zayd Ali GTM Tech Demos

September 8, 2025

1 revops doc

RevOps doc How to Hire in a fast growing GTM environment GTM Expert Interviews

September 1, 2025

1 revops doc

RevOps doc Subskribe CPQ and Revenue Platform with Prakash Reina GTM Tech Demos

August 18, 2025

2 revops docs

RevOps doc Amplemarket with Mica Oliveira GTM Tech Demos
RevOps doc Foundational Ops to AI-Driven Go-To-Market with Justin St. Louis Wood GTM Expert Interviews

And 92 earlier records, back to May 9, 2023. The full list is in changelog.json.