Justin Lee leads GTM Strategy & Operations at Superblocks. He began in FP&A and rode a single company from Series C through IPO, then left the post-IPO finance track to work as an outbound SDR making 100 cold calls a day — an experience he credits for the empathy that shapes how he rolls out tooling. He held RevOps roles at Aircall and Reonomy before Superblocks, where he has built an AI-powered application layer on top of a headless Salesforce so reps work in a tool designed for them rather than for the org chart.
“If the reps don't adopt it, it doesn't mean anything.”
“It doesn't matter if you buy the best tool in the market, it doesn't matter if you have the best processes, whatever it might be.”
“That's kind of what almost like I built my career on is being able to be that gap between people in the room, FP&A crunching numbers, and real life people on the front lines just trying to put food on the table.”
“The role of an SDR is very undervalued, very misunderstood, and incredibly difficult.”
“That was my first taste of professional failure in a way that really hit.”
“You are not in that seat feeling that heat from an FP&A perspective.”
“The technical side always thinks about how to get to point B in the most efficient way possible. But that's not the same route that reps will take.”
“The three probably highest C suite level minus the CEO, we're all talking about blueberries.”