Spend management platform, used by FERMÀT's tool-evaluation skill to pull current vendor spend into the comparison automatically.
Conversation, not measurement.
Alex Reynolds on the $10 million booth with thirty reps on their phones, why 3x event ROI is a terrible bar, badge scans as a vanity metric, half of all tickets selling in the last two weeks, and proof of humanity in the age of AI avatars
Sarah Madden (Smadds) on the three buckets every skill falls into, the rule of three, and the infrastructure discipline underneath it