GTM operations for General Catalyst portfolio companies
LeanScale has run GTM operations for companies backed by General Catalyst: the CRM, the funnel data and the systems behind them. This is what the rest of the portfolio gets, and how your team can use it.
Where General Catalyst companies usually need us.
Venture-backed companies usually reach us at the same point: the founder-led motion has stopped scaling, the first sales leaders are in, and nobody trusts the funnel numbers yet. The work is making the funnel measurable and then fixing the slowest step.
Every diagnostic measures two things at each step: the share that moves on, and how long it takes. Expansion loops back into Won.
One team for the whole funnel.
Revenue operations
CRM, pipeline stages, forecasting, quote to cash, territories and the reporting a board trusts.
Marketing operations
Lifecycle, lead routing, attribution and the marketing automation behind them.
Growth operations
Outbound and campaign engines, enrichment and the data that feeds them.
Financial operations
Billing, revenue recognition and the ERP link, so bookings and cash agree.
What General Catalyst’s team can use.
A diagnostic for any portfolio company
We read the funnel from the company’s own systems and hand the CEO a ranked list of fixes. No intake forms, no survey.
Sessions at your summits
A working session for your CEOs or revenue leaders on the two numbers GTM operations owns: conversion and cycle time.
One scorecard across the portfolio
With each company’s say-so, every diagnostic lands on the same scorecard, so your team can read the portfolio side by side.
A team when they are ready
When a company wants the work done, an embedded team runs it, from the CRM rebuild to the board-ready reporting.
A named partner at LeanScale
One person who knows your portfolio, keeps introductions moving and tells you plainly when a company is not a fit.
More venture capital firms in the network.
General Catalyst has not reviewed or endorsed this page. We list firms that back companies we have worked with, from public funding records. We never name a client without their permission.
Bring us the General Catalyst company you worry about most.
We will run the diagnostic, give the CEO the readout and tell you plainly what we found.