Sarah Madden — known across RevOps as Smadds — is Head of Revenue Operations & Strategy at FERMÀT. She started as employee #64 at Braze, cold-calling as a BDR until a waterfall chart in an all-hands convinced her the data behind revenue was where she belonged. As FERMÀT's first RevOps hire she asked for a $20,000 contractor budget to backfill 500 contract PDFs and was given a $200 Cursor licence instead. She now runs almost her entire job from the terminal, and organises her team's roughly 70 skills into three buckets — surfacing context, process, and infrastructure.
“You can hear it. You can hear the anxiety. That's the problem. That's the pain point that we're solving.”
“People say, "I'm up so late at night working on my email, and I feel like I'm always behind." That's the pain point.”
“If you say something or you do something more than three times, it should be a skill.”
“Just think like that for the next 10 days, and you will be shocked at how many things you do and say more than three times.”
“Oh my God, this is how you build a business. This is so cool. This is why you collect data.”
“No, I don't think you understand. I think being in Excel and doing the lookups is way more fun and way more engaging.”
“I'll give you a cursor license, go figure it out, see if you can access it in terminal.”
“He's like, stop asking me ask the chat bot.”