Anthropic's AI assistant. Jerry's on-ramp to agent-building ('get on Claude and say tell me how to build an AI agent'); Anthony notes Claude is 'winning' on the best business suite of harnesses for enterprise use cases.
Original research touching Claude. Each study states its sample and method.
How LeanScale runs delivery where Claude is involved.
Every Attribution project moves through the same four phases. Know what you produce in each — and know that, like CPQ, this is a project you win or lo…
Three customers, two CRMs, two motions — and the same six stages every time. The centre of gravity here sits in Blueprint: the trigger you design and …
Most playbooks start at Blueprint. This one starts before that — with three things that have to be true before you are willing to run the project at a…
Every CPQ project moves through the same four phases. Know what you produce in each one — and know that, like Quote to Cash, this is a project you win…
Every migration moves through the same four phases. The weight sits in phase one — get the Blueprint right and the other three go smoothly. 1 Blueprin…
Every Executive GTM Reporting project moves through the same four phases. This is a project you win in the Blueprint — by the time you're building cha…
Most playbooks are heaviest in Build. This one is heaviest in Blueprint — by a mile. Plan your time accordingly. 1 Blueprint Mine their systems for ev…
Every GTM Lifecycle project moves through the same four phases. Know what you produce in each one. 1 Blueprint Research their systems & company. Surfa…
Every Lead Routing project moves through the same four phases. Know what you produce in each one. 1 Blueprint Pick the routing model, map the channels…
Light on meetings, heavy on up-front analysis. Most of the value lands before the discovery call. 1 Blueprint Research inside + outside their systems;…
Same lifecycle as every other playbook in the library — pointed at the start of the relationship instead of a single build. 1 Blueprint Consume the ha…
Every Quote to Cash project moves through the same four phases. Know what you produce in each one — and know that this is a project you win or lose in…
Territory design is unusual: almost all the work lands in Blueprint. If you do that part right you can one-shot the whole plan and get a green light i…
Real engagements involving Claude.
An infrastructure company with a product-led signup motion approaching a million contacts wanted AI doing outbound and meeting prep natively inside it…
A growth-stage AI company wanted its own go-to-market team running on AI rather than manual pipeline updates. LeanScale shipped a set of Claude-based …
An early-stage AI company with a handful of full-cycle sellers wanted the CRM to update itself after calls. We built an event-driven pipeline that tak…
Conversation, not measurement.
Alex Reynolds on the $10 million booth with thirty reps on their phones, why 3x event ROI is a terrible bar, badge scans as a vanity metric, half of all tickets selling in the last two weeks, and proof of humanity in the age of AI avatars
Kushal Sharma on the data layer underneath AI — what a semantic layer actually is, what a context graph actually does, when a vector database is worth buying, and why almost none of it is an LLM
Steve Dinner on why the two-week sprint is finished, the three tracks and two gates replacing it, the 29:1 RevOps ratio he had to right-size, and why an LLM should manage your CRM like a code base
Cole Gillespie on writing the recipe for a sales rep, turning "responsive" into a three-hour SLA, the four things every person should expect off the elevator, and why the leader who has to be asked for the raise already lost
Cheyenne Griffith on the three conditions a company has to meet before enablement can work, why the SKO launch is the smallest part of the job, and why maintenance is the AI problem that keeps her up at night
SecureAuth CRO Mark van Oppen on the three ways agents cause incidents, continuous authority, turning the CISO into the department of yes, the spam cannon on every desk, and building pipeline on trust
Clearbox co-founders Shawn Tenam and Lila Rest on why Reddit rewards the human effort automation can't fake, how to earn your way past the karma gate, and the cost engineering behind a $75-a-month product
Anthony Enrico on a field study read from live systems rather than a survey — and why your headcount picks your CRM
Justin Lee on building GTM on a headless Salesforce, the empathy an SDR seat teaches, and the messy mechanics of consumption pricing
LeanScale CTO Jake Toepel opens the hood on the agent fleet behind a whole portfolio — and why one company's messy definitions become thirty boards' worth of wrong answers
LeanScale CTO Jake Toepel runs an agent through ICP, messaging and pipeline diagnosis — then shows why it breaks on your own CRM
Mica, founder & CEO of Amplemarket, on agentic GTM — building outbound agents that research, personalize, and run while you sleep
Roee Hartuv on pricing & packaging, the jobs-to-be-done approach, and how AI broke SaaS unit economics
Michael Kiernan on 'Human + Agentic GTM' — where AI belongs in the revenue motion, and where it doesn't
Jerry Brooner on four exits, the secret pre-IPO roadshow, the truth about startup equity, and why every revenue leader should be building their own agents
Scott Sinatra on MEDDPICC, the new multi-threading, why POCs are the default, and building go-to-market for enterprise AI's chaos
Leysan Zigangirova (CMO, Async) on marketing AI products, getting visible inside LLMs, and surviving the Podcastle → Async rebrand
A live build-along: AI agents for sales, sales management, marketing, customer success, and RevOps — plus the 2026 agent-platform landscape
PartnerStack CRO Mike Head on AEO, why LLMs trust third-party content, and how partnerships became the highest-leverage growth channel
Brett Kelly on the RevOps-to-CRO path, leading 20-year veterans through reinvention, and why AI means producing more — not cutting staff
Alex Shartsis on why speed beats perfection, the eroding CRM moat, and building GTM for an AI world
John Linden on player-owned economies, product-market fit, and building with AI from day one
Kevin White on AI bot traffic, AEO, and the future of digital marketing
Justin St. Louis Wood on building revenue systems from first principles — then rebuilding them AI-first
Neel Kamal on the synthetic buyer, the 84% shortlist rule, and seeing your go-to-market through your customer's eyes
Pratz (Origin) on bringing consultant-grade hypothesis-driven problem solving to RevOps