How LeanScale runs Clay
The core system of our Growth Operations practice. We design the waterfalls, size the plan and run the workspace, and a shared channel with Clay has kept builds moving since 2024.
- Projects we run on it
- 15
- Native integrations in our stack
- 8
- Hub documents
- 54
What we build on Clay
15 projects from the LeanScale catalogue run on Clay, each with a typical timeline from our delivery record.
Inbound capture
Forms, conversion paths, hidden tracking fields, enrichment and speed to lead.
Outbound
Target lists, enrichment, sequence construction, enrollment and reply handling.
Warm signals and PQLs
Intent, product and web signals captured, scored, prioritised and acted on.
ABM and paid audiences
Target-account plays and the audiences, suppression and tracking behind your paid programs.
Campaign system (brief to launch)
Templates and an assistant your marketer drives from a brief: audience, campaign, tracking and review queue built for them.
Engine setup (Clay, Amplemarket)
The enrichment and sending tools stood up properly before campaigns lean on them.
Expansion and win-back
Campaigns to existing customers and closed-lost accounts, timed on signals.
Automated inbound
Every inbound lead enriched, deduped and account-matched on arrival.
Market map
Your TAM scored and tiered against ICP, then refreshed every quarter.
Show all 15 projects
Agents and AI workflows
Agents and workflows that do a real job for your team, reviewed by a person.
Data hygiene and dedupe
Clean, deduplicated records with real account hierarchies, before anything reads from them.
Intent and signal setup
Intent and product signals flowing into the CRM, ready for campaigns to use.
Lead and account scoring
One score, agreed by sales and marketing, that decides who gets worked first.
Persona and segment mapping
Personas and segments defined in the database, paired with the market map.
Renewals and expansion
Renewals worked on a clock and expansion found from signals, not memory.
Clay, from the operator’s seat.
A Standard benefit: how the product performs across our own implementations, read from the Arsenal. No vendor can source this view anywhere else.
Ubiquitous in our Growth Operations delivery, and the system we teach most often. The recurring operator theme is that the power is in the setup: it rewards an owner who maintains the waterfalls and watches credit burn, and punishes teams who expect it to work out of the box.
Operator’s note, LeanScale Growth Ops
How Clay fits the rest of the stack
Headless readiness and native integrations, read off the vendors’ own pages. Nothing here is asserted from memory.
Connects natively with 8 partners we run
The outcomes Clay helps us deliver
The LeanScale stacks Clay sits in, and the systems it runs alongside.
Sales Engagement Platform
RevOps · Growth Ops
+3Customer Segmentation
Growth Ops · RevOps
+2Automated Outbound Process
Growth Ops
Automated Inbound Data Enrichment
RevOps · Growth OpsMarket Map (previously ICP/TAM)
Growth OpsLead Scoring Model Design & Implementation (Product-Led)
RevOps · Growth Ops · Marketing Ops
What we’ve published on Clay
5 playbooks · 2 field studies · 23 customer stories · 5 docs · 19 podcast episodes
Automated Inbound Enrichment
Three customers, two CRMs, two motions — and the same six stages every time. The centre of gravity here sits in Blueprint: the trigger you design and …
Automated Outbound Sequencing
Most playbooks start at Blueprint. This one starts before that — with three things that have to be true before you are willing to run the project at a…
Market Map
Light on meetings, heavy on up-front analysis. Most of the value lands before the discovery call. 1 Blueprint Research inside + outside their systems;…
Quote to Cash
Every Quote to Cash project moves through the same four phases. Know what you produce in each one — and know that this is a project you win or lose in…
Sales Territory Design
Territory design is unusual: almost all the work lands in Blueprint. If you do that part right you can one-shot the whole plan and get a green light i…
GTM Strategy in the AI Era with Anthony Enrico
Anthony Enrico, a RevOps leader turned founder, on Go-to-Market strategy in the AI era: how the role of RevOps is changing as AI absorbs execution wor…
Work with the team that’s already inside it.
Embedded LeanScale teams build, migrate and run Clay alongside the rest of your stack, on a flat fee.
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