Sales engagement platform. Cited alongside Salesloft as the home of the templated, first-name-swap outbound Mica argues is now dead in favor of contextual, agentic outreach.
Original research touching Outreach. Each study states its sample and method.
How LeanScale runs delivery where Outreach is involved.
Most playbooks start at Blueprint. This one starts before that — with three things that have to be true before you are willing to run the project at a…
Mica Oliveira walks through Amplemarket, covering the platform's capabilities across prospecting, enrichment and outbound sequencing, and the use case…
Zayd Ali walks through Valley, positioned as an AI-driven SDR that handles prospecting and outreach at volume, and the workflow changes a team makes t…
The Go-to-Market stack has six layers: CRM, marketing automation, sales engagement, data intelligence, customer success, and meeting and coaching. The…
What to buy depends on stage. Seed to Series A calls for a CRM and the minimum around it, Series B is where marketing automation and sales engagement …
Real engagements involving Outreach.
A financial-software company's lean in-house team needed more build-and-maintain capacity than it could carry across a tightly coupled Salesforce, Hub…
A B2B software company could not reconcile what its BDR team generated with what its dashboards showed. LeanScale rebuilt inbound and outbound attribu…
A software company's marketing ops team had hand-fixed the same four CRM exception reports for years — blank sources, mis-stamped tiers, missing tier …
A cybersecurity software company needed to prove its inbound leads were actually being worked. LeanScale measured the full lead-to-first-touch chain, …
Conversation, not measurement.
Mica, founder & CEO of Amplemarket, on agentic GTM — building outbound agents that research, personalize, and run while you sleep
Zayd Ali on building Valley — the AI SDR for LinkedIn — and the shift from V1 blast outbound to V2 relevance
Amplemarket founder Micael Oliveira on building a consolidated, AI-plus-human GTM platform — and why signals and timing beat volume
Steve Dinner on running a high-output RevOps team with zero in-house admins or devs — agile, structure, specialist contractors, and AI
LeanScale co-founder Anthony Enrico on the Traction podcast — the modern, revenue-per-FTE GTM playbook for AI-era startups
Bernardo Alves and Cameron Legge join Anthony Enrico to unpack what the Clari–Groove deal means for the sales tech stack and how RevOps should respond