Director of Enablement Business Partner Strategy and Activation, Boomi · Boomi
Chad Trabucco is Director of Enablement Business Partner Strategy and Activation at Boomi, where he leads a global team of enablement partners embedded in commercial, enterprise, solutions engineering and customer success. He got into enablement about 11 years ago by answering RFPs, which led to his role as the founding enablement hire at Glint, where he helped take the company from roughly $1M in ARR to about $60M at its acquisition by LinkedIn and ran the win-loss program for four straight years. He then built the function from zero at Dixa and at Guru, where he was such a vocal customer that the team nicknamed him "the Chadvocate" before he joined.
“My starting hypothesis was that a more confident seller would be a more effective seller.”
“Sales methodology is super important. But it won't be as effective if we don't do this persona work first.”
“And that co-build is just so critical for enablement.”
“You got to hit them seven ways with seven different messages for things to really sink in.”
“I think one of the things that enablement does have control over is no surprises to the manager group.”
“If folks are interpreting different things about a sales process, you're gonna get different results.”
“It becomes less enablement, less enforcement, and really it becomes empowerment.”
“Every time I've found a way to capture a leading metric to the outcomes, the revenue outcomes that the business or the CRO, CEO wanna drive, I've found success in my career.”