Google's video platform and HubSpot's primary owned-media channel (17 channels). Recommended as the testing ground for a video-first strategy because its scale yields the richest early audience signal.
How LeanScale runs delivery where YouTube is involved.
Every Attribution project moves through the same four phases. Know what you produce in each — and know that, like CPQ, this is a project you win or lo…
A conversation on building a growth plan a board will actually accept: how to construct the model, which unit economics carry the argument, and where …
Sophie Buonassisi, a marketer turned venture investor, on how Go-to-Market strategy is evaluated from the other side of the table — what investors loo…
Zev Lebowitz walks through Attio and its data-model-first approach to CRM, where objects and relationships are shaped to the business rather than adap…
Vlad Cazacu, founder and CEO of Flowlie, walks through the platform and how it structures the fundraising process for founders — from investor targeti…
Mustafa Saeed, co-founder and CEO of Luella, walks through the platform and argues for why AI agents in a revenue motion need explicit guardrails rath…
Zayd Ali walks through Valley, positioned as an AI-driven SDR that handles prospecting and outreach at volume, and the workflow changes a team makes t…
Conversation, not measurement.
Jonathan Hunt on owned media, the build-vs-partner-vs-acquire playbook, the video-first flywheel, and why HubSpot is officially calling time on inbound
Leysan Zigangirova (CMO, Async) on marketing AI products, getting visible inside LLMs, and surviving the Podcastle → Async rebrand
PartnerStack CRO Mike Head on AEO, why LLMs trust third-party content, and how partnerships became the highest-leverage growth channel
Christian Peverelli on AI-native outbound, the death of spam, and putting agency-grade prospecting in one operator's hands
Sophie Buonassisi of GTM Fund on the surfer/wave/surfboard framework, earned secrets, what real traction looks like, and the fundraise red flags investors can't unsee