Ep. 137
90% of Reps Don't Prep: The LEGO Booth Playbook
Shani Shoham on why every GTM channel has a half-life, running eight to ten experiments at once, conference booths people remember years later, an AI-run website migration with zero traffic drop, what 90% of sales candidates skip, and why the CRO should own sales and marketing
October 12, 2026 · 00:54:13 · 43 min read