Tool · AI Integration Protocol

Model Context Protocol (MCP)

Open standard for connecting platforms and data to LLMs. Amplemarket's MCP lets Claude or ChatGPT call its data and engagement layer from inside a chat, so a single prompt can enrich a list and take action rather than just returning text.

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Opinion

Episodes that mention Model Context Protocol (MCP)

Conversation, not measurement.

Ep. 121

The Demand Engine Never Existed

Jason Tatum on inheriting a 12-year-old product with real product-market fit and no acquisition motion underneath it, the empty-calendar test, describing yourself in your customers' language, and getting an impossible list done bird by bird

September 18, 2026 · 00:49:27 · 37 min read
Ep. 119

The Agent Was Never the Hard Part

Kushal Sharma on the data layer underneath AI — what a semantic layer actually is, what a context graph actually does, when a vector database is worth buying, and why almost none of it is an LLM

September 16, 2026 · 01:07:31 · 62 min read
Ep. 118

Convert Your Entire CRM to Apex

Steve Dinner on why the two-week sprint is finished, the three tracks and two gates replacing it, the 29:1 RevOps ratio he had to right-size, and why an LLM should manage your CRM like a code base

September 15, 2026 · 00:53:13 · 41 min read
Ep. 115

What RevOps Should Look Like at Every Stage

Hassan Irshad on the RevOps build order from Series A to post-IPO, compensation without contracts, and why AI makes the context layer RevOps owns more valuable than ever

September 10, 2026 · 01:10:23 · 54 min read
Ep. 111

Your AI Agents Have God Mode (And Nobody Vetted Them)

SecureAuth CRO Mark van Oppen on the three ways agents cause incidents, continuous authority, turning the CISO into the department of yes, the spam cannon on every desk, and building pipeline on trust

September 4, 2026 · 00:49:59 · 38 min read
Ep. 92

Agents That Run Outbound While You Sleep

Mica, founder & CEO of Amplemarket, on agentic GTM — building outbound agents that research, personalize, and run while you sleep

July 13, 2026 · 00:51:33 · 49 min read
Ep. 75

How I Built an AI Agent Operating System in 90 Days

Yasin's build-along on the folder-and-file architecture behind LeanScale's agentic operating system

May 15, 2026 · 00:20:32 · 25 min read
Ep. 74

I Used AI Agents for Every Go-To-Market Role (Sales, Marketing, CS, RevOps)

A live build-along: AI agents for sales, sales management, marketing, customer success, and RevOps — plus the 2026 agent-platform landscape

May 15, 2026 · 00:48:03 · 61 min read
Ep. 69

Inside the Mind of a Modern CRO

Brett Kelly on the RevOps-to-CRO path, leading 20-year veterans through reinvention, and why AI means producing more — not cutting staff

May 15, 2026 · 00:50:56 · 42 min read
Ep. 66

From MLB Draft Pick to $25M ARR: How Tyler Molinaro Scales SaaS in Government

Tyler Molinaro on compressing government sales cycles, hiring for problem-solving over pedigree, and using AI agents to make a lean team outbuild a funded one

May 15, 2026 · 00:59:29 · 52 min read