Tool · Web Analytics

Google Analytics

Google's web analytics platform. Paired with RB2B and enrichment to instantly gauge inbound traffic and which personas are arriving from newly published content.

2Documents

1Playbooks

marketingplatform.google.com/about/analytics/ ↗

Method

What we recommend

How LeanScale runs delivery where Google Analytics is involved.

Method GTM Expert Interviews

How to optimize your website for AI and AEO

Kevin White, a veteran B2B tech marketer, on answer engine optimization: how AI search changes what a website is optimized for, and what B2B marketing…

1 sections · 36 min read

Opinion

Episodes that mention Google Analytics

Conversation, not measurement.

Ep. 61

How to Build a Scalable B2B Content Engine with AI (Without Losing the Fundamentals)

Benjamin Hoehn on ICP-first content, founder-led marketing, and using AI to accelerate — not replace — the fundamentals

May 15, 2026 · 00:32:20 · 30 min read