David Cady is Chief Revenue Officer at Virtuous, the Phoenix-based responsive fundraising platform used by more than 10,000 nonprofits. He joined when the company was six or seven people and has led go-to-market for more than a decade, through Virtuous's $100M round led by Susquehanna Growth Equity. Before software he taught high school English, then started his sales career cold calling for CDW as the 2008 financial crisis hit, and spent the following decade selling enterprise transformation software before joining Virtuous founder Gabe Cooper.
“Brand for me is always like, what do people say about your company when you're not in the room?”
“My CEO was great because he just says, we want to make more money than we spend. We want to treat this like a business, that's a real business.”
“Every 18 months, okay, is it rule of 40 this time? Is it magic number this time?”
“You've got to be a surgeon and have a scalpel every time you make a decision. At the same time, you don't have that much time to measure twice.”
“It was a burn the ships. I had no other option. There was nothing I could do besides just keep moving forward.”
“Sales and just this world, it's simple, but it's not easy.”
“Early days of Virtuous, you were able to do crappy email outbounds and get replies.”
“If I have a dollar to spend, I kind of need to know that I can earn it back at least within 12 months.”