Company · Nonprofit Software / Fundraising CRM

Virtuous

Phoenix-based responsive fundraising CRM and platform used by more than 10,000 nonprofits. It coined the Responsive Fundraising category, grew from six or seven people to about 200 under CRO David Cady, and raised a $100M round led by Susquehanna Growth Equity.

virtuous.org ↗

People

Guests from Virtuous

David Cady

Chief Revenue OfficerProfile →

Gabe Cooper

Founder & CEOProfile →

Episodes

Referenced in

Ep. 143

A Decade in One CRO Seat: Make More Money Than You Spend

David Cady on ten-plus years running go-to-market at Virtuous: one financial rule that outlasts every venture metric, why spray-and-pray stopped paying back, category creation with Responsive Fundraising, why the SaaS partner program missed, and promoting high-agency people into the problem they just solved

October 20, 2026 · 00:57:05 · 52 min read