Google ads management platform that sold mostly to SMB and mid-market businesses when Zach Rego worked there for seven years, rising from individual rep to general manager of the global agency business.
Zach Rego on starting Triple Whale's sales team from an Airtable of 2,000 names, why a CRO should still sell every flagship launch, moving AI pricing from credits to good-better-best, why first managers should do the job first, and taking personalization to the craziest degree