Company · Observability

OpenObserve

Open-source observability platform. Its CRO, Shani Shoham, owns both sales and marketing; the company is scaling quickly across sales, marketing and customer success, and recently migrated its website using AI with no drop in traffic or rankings.

openobserve.ai ↗
People

Guests from OpenObserve

Shani Shoham

CRO at OpenObserve; scaled WekaIO from $1M to $30M ARR, President and CRO at Testim through its Tricentis acquisition, founder of 21 Labs (acquired by Perforce).

Chief Revenue Officer, OpenObserveProfile →
Episodes

Referenced in

Ep. 137

90% of Reps Don't Prep: The LEGO Booth Playbook

Shani Shoham on why every GTM channel has a half-life, running eight to ten experiments at once, conference booths people remember years later, an AI-run website migration with zero traffic drop, what 90% of sales candidates skip, and why the CRO should own sales and marketing

October 12, 2026 · 00:54:13 · 43 min read