US home-improvement retailer. Named with Lowe's as a place where shoppers buy home-safety products, and so where a manufacturer's product-discovery experience needs to reach beyond its own website.
Julie Mall on her one-word edit to always be selling, discovery as learning rather than demo scoping, the question that asks what a pain really means, the solutions-engineer edge in the CRO seat, technical account managers over CSMs, and AI for deal patterns and board prep