Networking, security and collaboration technology company. Acquired AppDynamics for $3.7B.
www.cisco.com ↗Shani Shoham on why every GTM channel has a half-life, running eight to ten experiments at once, conference booths people remember years later, an AI-run website migration with zero traffic drop, what 90% of sales candidates skip, and why the CRO should own sales and marketing
Ally Combs on why every GTM change lives or dies in a rep's one-on-one, the three R's of sales leadership, interview tests for coachability and character, leading indicators that make quota inevitable, and the enablement stack she vibe coded on top of Salesforce