Ep. 140
Always Be Solutioning: Why Discovery Is for Learning, Not Demoing
Julie Mall on her one-word edit to always be selling, discovery as learning rather than demo scoping, the question that asks what a pain really means, the solutions-engineer edge in the CRO seat, technical account managers over CSMs, and AI for deal patterns and board prep
October 15, 2026 · 00:44:59 · 37 min read