Company · Energy Analytics / Vertical SaaS

Ascend Analytics

Boulder-based energy analytics and software company whose forecasts inform more than $50 billion in project financing and procurement evaluations. It started as a consulting firm, now earns over 90 percent of its revenue from SaaS products and has PE backers. Ari Greenberg is its Chief Revenue Officer.

www.ascendanalytics.com ↗

People

Guests from Ascend Analytics

Ari Greenberg

Chief Revenue Officer at Ascend Analytics, with prior sales leadership at SNL Energy, S&P Global, AlphaSense and ZEMA Global.

Chief Revenue Officer, Ascend AnalyticsProfile →

Episodes

Referenced in

Ep. 144

BDRs Are Earned: Don't Build GE at $10M

Ari Greenberg on what to leave out at each stage: why a deal desk can wait until about $20M ARR, BDRs as a reward for reps who already book meetings, a tiered commission plan that lets the rest leave on their own, the proof of concept that crashed and won the customer, letting the cheap guy win, and selling when the buyer has AI too

October 22, 2026 · 00:52:25 · 48 min read