Trade publication covering programmatic advertising and ad tech. Xander Kotsatos says its homepage was the first thing he checked at the office in 2018, a habit he has since replaced with curated newsletters and feeds.
Xander Kotsatos on running sales, CS and solutions under one leader for the first time, why being right about the number matters almost as much as hitting it, narrowing sales focus while widening CS, growing new business with no SDRs and no marketing team, why slop raises the value of curation, and why his sales reps don't use AI to write proposals