Outbound

Which outbound tools should we use — Outreach, Salesloft, Instantly or Amplemarket?

Choose by constraint. If deliverability and volume are the binding limits, use a platform built for that. If LinkedIn is the channel that works, use one built AI-native around it. The legacy sequencers earn their place on enterprise process and reporting, not on send performance.

The more useful question is whether the tool was built AI-native or had AI bolted on, because that determines how much of the workflow you can actually automate versus configure around. Also check who really operates it: reps generally do not get the automation tools, so ownership needs to sit with ops.

Evidence

What this is based on

Every claim above comes from work LeanScale published. These are the sources.

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