Research and enrichment. It is the only workflow type in the panel where nobody is still just talking about it — 47% run it in production and zero companies have it stuck at the idea stage. It has a clear input, a checkable output, and no send-side risk.
The second is conversational access to CRM and warehouse data, which has the widest gap between intent and delivery — half the panel is building it, a fifth have it live. Build the enrichment workflow first because it makes the data the conversational layer will read worth reading.
Every claim above comes from work LeanScale published. These are the sources.