Substantially. Among companies whose product is AI-native, 73% have a model wired into their GTM systems versus 21% of everyone else — a 3.4× gap. They don't run bigger stacks; they reach for the model where other teams file a feature request.
That behavioural difference is the leading indicator worth watching, because it shows up in stack composition too: the leanest AI-native companies skip incumbents for lighter CRMs and treat an enrichment layer plus a warehouse as the operating core rather than the CRM itself.
Every claim above comes from work LeanScale published. These are the sources.