Tyler Dibble is Chief Revenue Officer at Imprint, the payments and loyalty platform behind co-brand credit card programs for brands including Booking.com, H-E-B, Crate & Barrel, Rakuten and Kroger. He came up through consumer fintech lending, running the student loan refinance P&L at SoFi, product at Chime and lending at OnePay. At Imprint he leads partner acquisition and program growth with a no-handoffs model, builds card programs around each partner's business metrics, and rebuilt Imprint's martech stack so new partner brands can launch without proportional headcount.
“These are brands with 100-year legacies, more than 100-year legacies. They're not optimizing for a number on a slide tomorrow. They're optimizing for long-term, durable relationships with their customers.”
“There's actually very few disagreements about the direction that we should go. Sometimes it's about the pace. Sometimes it's about the scale of a test.”
“A tiebreaker is not needed when we're working off the same target.”
“It's understanding that the important number isn't how many card holders do you have. It's like, what is the behavior that you want to see? What are the business metrics that you want to move?”
“If we say, we're driving 10X the outcome, but it's only across 12 card holders, well, that doesn't matter for their business.”
“Now that it's live, how do we grow this program? That's not someone else's job, that's also my team's job.”
“These are long-term partnerships, they're not one-year deals, they're typically seven years or longer, and you can't do that by handing off to someone who is picking up and starting without context.”
“An answer to a question can never be, that's what the agent told us, right? We have to be able to show our work.”