Cheyenne Griffith leads go-to-market enablement at Deepgram, the voice AI company whose speech-to-text, text-to-speech and voice agent APIs are used by more than 200,000 developers. She started her career teaching fourth and fifth grade math, was recruited into SaaS by the learning platform she used in her own classroom — Imagine Learning, where she moved from customer success into her first enablement role — and has since built enablement from the ground up at a CRM company and an AI company.
“It's easy to teach one child to divide. It's easy to teach one seller to sell. It is much, much harder to teach a classroom and teach an organization how to do their roles.”
“You launched MEDDIC at SKO. Yay, hooray. Everyone knows what the letters mean.”
“It's really just putting an environment in place and then continuously monitoring that environment as well.”
“So for me now, that looks like call recording scorecards instead of exit slips. But it's the same thing, really.”
“It's not actually any harder to teach an account executive how to do their job versus teaching a customer success manager how to do their job. It's the exact same motion and it requires the exact same things.”
“In this world where everyone is using AI, just knowing what good looks like is half the battle, I think.”
“Here's the ROI of the enablement program that I'm trying to launch. If we're able to increase X by this conservative amount, here's what that will mean for our revenue.”
“This is what it could literally mean for you and your quota attainment and your paycheck, your commission at the end of the day.”