Bhavik Vashi is Chief Revenue Officer at Siro, the AI sales performance platform for in-person sales teams across home services, home building, dealerships, multifamily, senior living and medical aesthetics. He started his career as an accountant at KPMG, joined Anaplan at Series B in 2013 with the title Model Building Guru and spent a decade there, through the 2018 IPO and the 2022 Thoma Bravo take-private, leaving as general manager of Asia. He then spent four years at Carta as Managing Director for Asia Pacific, the Middle East and Africa, building the international business from zero with full P&L ownership. In 2026 he moved from Singapore, his home of ten years, to New York to join Siro.
“The reason that I decided to forego most of those and do the very unconventional thing, which was move all the way across the world to New York, a city that I've never lived in before, and to participate in this AI moment over here, was just this concept of reversible and irreversible doors.”
“It is a tale as old as time, and I have lived through it kind of twice.”
“When American companies built in America, selling in America, you already have that shared experience, generally speaking, with your buyer, but when you go internationally, you don't have any of it, and that's where a lot of this stuff can fall apart.”
“You try to go into Indonesia or Thailand and try to charge your U.S. list prices, kind of look silly, because the math upon which that's built doesn't add up anymore.”
“Fundamentally, there is no APAC playbook. There is no international playbook. That's a misnomer at the get, because you've got 50 different sovereign countries you're selling into.”
“Singapore only has six to eight companies that most companies would classify as enterprise.”
“So why all of a sudden is Samsung going to become a huge distribution channel for you in Korea?”
“The one thing that all of these international markets have in common is they're very relationship driven.”