Ride-hailing and delivery platform. Its head of IT was Dan Cook's first sales call at Lucid Software, buying 300 Lucidchart licenses for $15,000 on a credit card.
Dan Cook (CEO, PDQ) on testing whether sales is accretive or just cannibalizing self-serve, the 4x payback rule, a 6:1 seller-to-RevOps ratio early, a first CRM built in a Google spreadsheet, and an M&A playbook worked backwards from the easiest step