Work management platform built on product-led growth and sales assist. Dan Cook cites its ghost book, a set of accounts no rep could touch, as a control group for testing whether sales is accretive.
Dan Cook (CEO, PDQ) on testing whether sales is accretive or just cannibalizing self-serve, the 4x payback rule, a 6:1 seller-to-RevOps ratio early, a first CRM built in a Google spreadsheet, and an M&A playbook worked backwards from the easiest step