Company · AdTech / Programmatic Advertising

Simpli.fi

Programmatic advertising platform backed by Blackstone and GTCR, serving media teams, agencies and brands (more than 2,000 agencies and brands per the episode). About 15 years old. CRO Susan Rothwell joined to find no RevOps function, a finance-built forecast and a barely used CRM, and has since built RevOps, a Salesforce forecasting cadence, a data lake and organization-wide definitions.

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Guests from Simpli.fi

Susan Rothwell

Chief Revenue Officer at Simpli.fi; previously CRO at Epsilon and Vericast.

Chief Revenue Officer, Simpli.fiProfile →

Episodes

Referenced in

Ep. 133

The Change Management Playbook You Can't Outsource

Susan Rothwell on rebuilding the revenue engine at a fifteen-year-old company: a finance-built forecast that was blind rather than wrong, RevOps as the interpreter, a CRM used as an order system, reversing an inherited reorg in the open, the AI test she applies to every process, and the one job consultants can't do for you

October 6, 2026 · 00:47:03 · 43 min read