Ep. 142
How to Sell Against Claude: Differentiation Is a System
Simon Kirk on why selling against Claude is the Lattice problem again, teaching buyers what to notice, bringing lawyers into the sales process, SE ratios and win-rate lift, why no playbook survives a copy-paste, and how to interview AEs and sales leaders now that every candidate has Claude
October 19, 2026 · 00:49:16 · 42 min read