Company · Vertical SaaS / Construction Finance

Handle

Vertical software company (Handle.com) that builds payments, lien and compliance software for construction suppliers and contractors. There he built a go-to-market context graph and saw sales cycles fall from 12–18 months to 6–9 while the AE team went from 12 to 8.

www.handle.com ↗
People

Guests from Handle

Ryan Vanshur

VP of GTM Intelligence and AI Solutions, HandleProfile →
Episodes

Referenced in

Ep. 123

Stop Hiring GTM Engineers. They Already Work For You.

Ryan Vanshur on finding one builder inside each department, why the context graph matters more than the model, the content audit that threw out 75% of what he had, the wave theory of AI adoption, and going from 12 account executives to 8 without a backfill

September 22, 2026 · 00:58:19 · 56 min read