Ep. 133
The Change Management Playbook You Can't Outsource
Susan Rothwell on rebuilding the revenue engine at a fifteen-year-old company: a finance-built forecast that was blind rather than wrong, RevOps as the interpreter, a CRM used as an order system, reversing an inherited reorg in the open, the AI test she applies to every process, and the one job consultants can't do for you
October 6, 2026 · 00:47:03 · 43 min read