Ep. 130
How to Bolt Sales onto PLG Without Cannibalizing It
Dan Cook (CEO, PDQ) on testing whether sales is accretive or just cannibalizing self-serve, the 4x payback rule, a 6:1 seller-to-RevOps ratio early, a first CRM built in a Google spreadsheet, and an M&A playbook worked backwards from the easiest step
October 1, 2026 · 00:55:46 · 56 min read