---
title: "RB2B × LeanScale: how we run RB2B"
type: "partner"
partner: "RB2B"
tier: "Deployed"
practice: "Growth Operations"
category: "Visitor ID & Intent"
vendor_url: "https://rb2b.com"
publisher: "LeanScale"
date_modified: "2026-10-06"
canonical_url: "https://www.leanscale.team/knowledge/partners/rb2b/"
source: "LeanScale Knowledge Hub, https://www.leanscale.team/knowledge"
license: "Free to quote and cite with attribution to LeanScale."
---

# How LeanScale runs RB2B

RB2B is part of the LeanScale Growth Ops network in Visitor ID & Intent. Our teams implement, migrate and operate it inside live client environments.

**Tier:** Deployed. We run it in production.

**Where it sits:** Growth Ops, Visitor ID & Intent.

The Visitor ID & Intent Standard is open. No system holds it yet.

- Projects we run on it: 2
- Hub documents: 6

## What we build on RB2B

2 projects from the LeanScale catalogue run on RB2B, each with a typical timeline from our delivery record.

- **Warm signals and PQLs** (Growth Ops, Playbook, Outbound and signal campaigns): Intent, product and web signals captured, scored, prioritised and acted on. Typical timeline: 1–3 weeks. Cadence: Per signal campaign; evergreen once live.
- **Intent and signal setup** (Marketing Ops, Blueprint, Targeting and scoring): Intent and product signals flowing into the CRM, ready for campaigns to use. Typical timeline: 2–3 weeks.

## What we’ve published on RB2B

4 docs, 2 podcast episodes.

- [Luella with Mustafa Saeed](https://www.leanscale.team/knowledge/docs/gtm-tech-demos-luella-with-mustafa-saeed/) (Doc)
- [Valley with Zayd Ali](https://www.leanscale.team/knowledge/docs/gtm-tech-demos-valley-with-zayd-ali/) (Doc)
- [RB2B](https://www.leanscale.team/knowledge/docs/system-demos-pipeline-generation-rb2b/) (Doc)
- [Pipeline Generation](https://www.leanscale.team/knowledge/docs/system-demos-pipeline-generation/) (Doc)
- [Ep. 51: How This Founder Built a LinkedIn Outbound Engine After 2 Exits](https://www.leanscale.team/knowledge/podcast/zayd-ali-linkedin-outbound-engine/) (Podcast)
- [Ep. 29: GTM Product Demos: Exploring Ocean.io](https://www.leanscale.team/knowledge/podcast/michael-heiberg-ocean-io-gtm-demo/) (Podcast)

Everything on RB2B: https://www.leanscale.team/knowledge/company/rb2b/

## Also in Visitor ID & Intent

Other Visitor ID & Intent systems our teams run.

- [Common Room](https://www.leanscale.team/knowledge/partners/common-room/) (Deployed)

## Work with LeanScale

**Running RB2B?** Embedded LeanScale teams build, migrate and run RB2B alongside the rest of your stack, on a flat fee. Talk to us: https://www.leanscale.team/contact-us

**Work at RB2B?** Update your Arsenal profile so RB2B is in every recommendation we make in Visitor ID & Intent. The Standard seat is still open. Update your profile: https://partners.leanscale.team/profile/?v=rb2b. See the programme: https://partners.leanscale.team/?for=RB2B

All 141 partners: https://www.leanscale.team/knowledge/partners/

## Canonical

https://www.leanscale.team/knowledge/partners/rb2b/