# Who should own CRM data quality?

RevOps owns the definitions, the validation and the monitoring; the teams that create records own their inputs. Data quality fails when it is assigned as a cleanup project rather than as a standing control with named owners per entry point.

Make the control visible: a small set of hygiene metrics reported on the same cadence as pipeline — blank sources, unmatched accounts, stale open opportunities, duplicate rate. What gets reviewed in the same meeting as the forecast gets fixed; what lives in a separate hygiene dashboard does not.

## Sources

- **Method** — [Executive GTM Reporting playbook](https://www.leanscale.team/knowledge/playbooks/executive-reporting-playbook/)
- **Opinion** — [Why Structure (Not Headcount) Builds Great RevOps](https://www.leanscale.team/knowledge/podcast/steve-dinner-structure-not-headcount-revops/)

---
Cluster: Data_model · https://www.leanscale.team/knowledge/answers/who-owns-crm-data-quality/