# What are B2B companies actually doing with AI in go-to-market today?

Assembling, not buying. 57% run at least one AI workflow their own team built from a general-purpose model plus systems they already had, while only 10% run a purpose-built AI GTM product. The packaged-AI category is losing to a chat window and an API key.

The observed distribution is not what the market talks about: research and enrichment is the only workflow type fully shipped (47% in production), conversational access to CRM data is the widest gap (50% building, 20% live), and autonomous outbound — the loudest category — is at 3%.

## Sources

- **Measurement** — [AI Workflows study (40+ companies)](https://www.leanscale.team/knowledge/research/ai-workflows-study/)

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Cluster: Ai_gtm · https://www.leanscale.team/knowledge/answers/what-are-companies-doing-with-ai-in-gtm/